ASUS RTX 5090 Order Reportedly Canceled After Customer Paid Nearly $4,600, Then Price Increased
A PC hardware buyer says an ASUS GeForce RTX 5090 order placed through NVIDIA’s official marketplace was canceled after purchase, only for the same graphics card to return at a higher price. The reported incident has sparked frustration among GPU enthusiasts already dealing with inflated RTX 5090 prices and limited availability.
According to a Reddit user, the order was placed for an ASUS ROG Astral GeForce RTX 5090, one of the premium custom models based on NVIDIA’s flagship Blackwell GPU. The graphics card was reportedly listed at $4,429, with the final total reaching nearly $4,607 after taxes.
However, the buyer claims the order was later canceled. Shortly afterward, the listing price allegedly increased to $4,982, pushing the final cost to around $5,090 after taxes. That means the same GPU would cost roughly $500 more than the original order total.
The customer reportedly contacted NVIDIA for an explanation and was told that ASUS canceled the order because it could not fulfill the purchase at the “previous rate.” NVIDIA is said to have requested that ASUS honor the original transaction, but ASUS allegedly declined.
If accurate, the situation raises serious concerns for buyers trying to secure high-end graphics cards in an already volatile GPU market. Customers expect that once an order is placed and payment is processed, the listed price will be honored. Canceling a confirmed order and relisting the product at a higher price naturally creates backlash, especially when the product is already selling far above its official launch pricing.
The RTX 5090 Founders Edition launched with a $1,999 MSRP, but many custom models have been selling for far more. Premium variants from board partners have reached extreme price levels due to a combination of strong demand, tight supply, rising component costs, and memory price increases affecting the broader hardware industry.
The ASUS ROG Astral RTX 5090 is positioned as a top-tier custom graphics card, featuring an advanced cooler, premium power delivery, and enthusiast-focused design. Still, a price approaching or exceeding $5,000 places it well beyond what many PC gamers and creators expected, even for a flagship GPU.
This reported cancellation also comes at a time when other GPU makers and retailers have been raising graphics card prices. Some RTX 5090 and RTX 5080 listings have climbed sharply in certain markets, and there have been reports of existing orders being affected after price adjustments.
For buyers, the biggest concern is uncertainty. Even when a graphics card is listed as available and an order appears to go through, there may be no guarantee that it will ship at the original price if the vendor later changes its pricing. That creates a difficult situation for enthusiasts who are already paying a heavy premium to upgrade their systems.
The RTX 5090 remains one of the most powerful consumer graphics cards available, making it highly attractive for 4K gaming, AI workloads, rendering, and high-end content creation. But stories like this show how difficult the buying experience has become for consumers trying to purchase next-generation GPUs.
As GPU prices continue to fluctuate, shoppers may want to carefully document their orders, keep receipts and confirmation emails, and monitor retailer policies before making expensive purchases. For a graphics card costing several thousand dollars, transparency and order reliability matter just as much as performance.
