As the market for smart trackers expands, Motorola has launched a new gadget to help customers keep tabs on their personal items. Motorola’s Moto Tag is designed to work with the Android Find My Device ecosystem and aims to provide highly accurate location tracking for misplaced objects such as keys, luggage, or even smartphones like the latest foldable flagships.
The Moto Tag stands out with its Ultra-Wideband (UWB) technology, promising precise location tracking, putting it on par with popular rivals such as the Samsung Galaxy SmartTag 2 and the Apple AirTag. This new device is versatile too; it doubles as a remote camera shutter for compatible devices such as the Razr+ 2024 or Edge 50 Ultra, thanks to an integrated button. This button can also trigger an alert on a paired phone, causing it to ring when you’re scrambling to locate it.
In terms of longevity, the Moto Tag is designed for durability. It’s said to offer up to a year of use on a single battery, and when it’s time for a replacement, users can easily swap in a new CR2032 button-style battery.
However, the Moto Tag does come with some limitations to consider. Similar to Apple’s AirTag, it is crafted as a simple disk and requires a separate holder or case for attachment, which Motorola does not provide. Additionally, the color options are limited. Only two color options are available, Starlight Blue and Sage Green, with the latter being the only color available for individual purchase directly from Motorola at this time.
To obtain a Starlight Blue Moto Tag, customers must opt for a 4-pack, which includes two in this color. The pricing is competitive, with a multi-pack retailing for $99 and individual tags priced at $29.99. Notably, the market does offer discounted options like Apple’s AirTag currently available on Amazon for $23.99, and the Samsung SmartTag 2 on sale for a limited time at $21.99.
As smart trackers become more integral for keeping track of personal items, Motorola’s new offering adds to the choices available for consumers, each with its own set of features and price points. Whether it’s for snapping a group photo from a distance or locating a lost set of keys, the Moto Tag introduces a new alternative that taps into the existing Android device network for streamlined object tracking.






