Kroi, a dynamic Japanese band, is capturing attention with their latest music video, “Method,” which brilliantly merges technology with artistry. What sets this video apart is its innovative use of 40 iPhone 16 Pro devices, orchestrated by the visionary Taichi Kimura. He transformed the studio into a tech wonderland, using iPhones to capture the performance from every conceivable angle. Some phones were mounted to instruments, others on tripods, and even a few on the ceiling, making the project visually stunning and uniquely appealing.
The concept behind “Method” goes beyond just a tech display, inviting viewers to rethink how smartphones can revolutionize traditional filmmaking and visual experiences. Kroi, known for their genre-blending music and creative video concepts, has a reputation for pushing boundaries.
The video has become a sensation, amassing over 5.1 million views, which speaks volumes about its captivating concept. While Kroi may not yet be a global powerhouse with 265,000 monthly listeners on Spotify, their continuous innovation hints at promising potential. Interestingly, a behind-the-scenes clip detailing the setup was even shared by Apple’s Senior Vice President of Marketing, Greg “Joz” Joswiak.
Reactions to the video have been mixed. Some praise its fluidity and creativity, while others question the necessity of using so many iPhones, suggesting it might be an extravagant gimmick. There are even comments about whether the multitude of angles detracts from the visual coherence.
In today’s era of fleeting attention spans, it takes more than just good music to stand out—it requires a conversation starter. Perhaps this video’s goal is to showcase how technology and art can merge to create something extraordinary. It underscores the evolution of content creation, highlighting how iPhones are becoming essential tools for visual storytelling.
