YouTube is increasing subscription prices in the United States for both YouTube Premium and YouTube Music, marking another notable shift in the streaming landscape as major platforms continue to adjust what users pay each month.
For YouTube Premium, the Individual plan is moving from $13.99 to $15.99 per month. The Family plan is rising from $22.99 to $26.99 per month. YouTube Premium Lite, the more affordable option designed for ad-free viewing on most videos (but not including songs and music videos), is also getting a bump, going from $7.99 to $8.99 per month.
YouTube Music subscribers will see increases as well. The YouTube Music Individual plan is going from $10.99 to $11.99 per month, while the Music Family plan is increasing from $16.99 to $18.99 per month.
According to the company, these new prices will apply to both new customers and existing subscribers. Current members won’t be switched immediately without notice, though. YouTube says subscribers will receive an email at least 30 days before their updated price takes effect, giving people time to review their plan or make changes if needed.
YouTube framed the update as a way to maintain and improve the overall membership experience, while continuing to support creators and artists on its platform. The company also pointed to the features many subscribers rely on, including ad-free viewing, background play, and access to YouTube Music’s library of more than 300 million tracks. It also emphasized that multiple plan options remain available, so users can choose the subscription tier that best fits their budget and viewing habits.
This isn’t the first time YouTube has adjusted the cost of its paid services recently. In July 2023, YouTube Premium increased from $11.99 to $13.99 per month, and YouTube Music rose from $9.99 to $10.99, making this the first U.S. YouTube Premium price change since that 2023 update.
The timing also comes as YouTube’s paid subscriber base continues to grow. In March 2025, YouTube reported 125 million subscribers across YouTube Premium and YouTube Music, up from 100 million in 2024, underscoring how central subscriptions have become to the platform’s business.
These YouTube Premium and YouTube Music price increases also reflect a broader trend across streaming services. Over the past year, many major entertainment and audio platforms have rolled out similar hikes, reminding consumers that the era of low-cost streaming is steadily giving way to higher monthly bills across the board.
