Celebrating its 15th anniversary, Xiaomi is set to make a splash with a vibrant addition to its first-ever electric vehicle, the Xiaomi SU7. The new Brilliant Magenta color not only elevates the aesthetic appeal of the vehicle but also adds to the growing lineup of color choices, bringing the total to an impressive ten options. This new hue will be available to eager customers starting today through the Xiaomi Auto App, offering a fresh way to celebrate the brand’s milestone. For those who prefer shopping in person, February will see the Brilliant Magenta SU7 rolling into stores.
This isn’t the only way Xiaomi is commemorating its 15 years. Enthusiastic smartphone users can now indulge in a special Xiaomi SU7 theme, available for free on the Xiaomi theme store. This theme offers custom wallpapers and uniquely designed icons inspired by the SU7, letting fans carry a piece of the celebration in their pockets.
Since its debut in 2023, the SU7 has captivated audiences with its initial trio of colors: Aqua Blue, Verdant Green, and Mineral Gray. After expanding in 2024 with additional shades like Meteor Blue, Radiant Purple, and Lava Orange, the SU7 quickly became a favorite among electric vehicle enthusiasts. Complementing these exterior choices, Xiaomi offers a selection of chic interior colors, including Galaxy Gray and Obsidian Black, catering to those who prioritize style and luxury.
The SU7’s success has been remarkable, as it surpassed its 2024 sales target of 100,000 units well before the year ended, closing out with an impressive 130,000 orders. With such achievements in its first foray into the EV market, Xiaomi fans have much to look forward to, including the upcoming Xiaomi YU7 SUV, slated for a mid-2025 announcement. As excitement builds for this next chapter in Xiaomi’s automotive division, the Brilliant Magenta SU7 stands as a powerful symbol of both celebration and innovation.
