Samsung Electronics is going big at CES 2026, setting up a dedicated 1,400-pyeong exhibition hall designed to show just how far its connected home ambitions have evolved. Instead of focusing on one-off gadgets, the company is using the massive space to present a broader, more unified vision of its smart home ecosystem—one where devices don’t just connect, but actively work together to support everyday life.
At the heart of Samsung’s CES 2026 strategy is a new central idea: the “AI companion at home.” The concept positions artificial intelligence as an always-present helper inside the household, aiming to make the smart home feel less like a collection of apps and more like a seamless living experience. Rather than asking users to manage multiple controls and settings, the AI companion approach suggests a home that can understand routines, respond naturally, and offer useful support in the moments that matter.
Samsung’s AI companion message is built around three main scenarios that are expected to resonate with a wide range of CES visitors and everyday consumers: entertainment, home living, and health.
In entertainment, the emphasis is likely to be on smarter, more personalized experiences across screens and connected devices—making it easier to find what you want to watch, enjoy richer audio-visual setups, and move seamlessly between rooms or devices. The goal is a home entertainment experience that feels intuitive, responsive, and tailored to each household member.
For home living, the focus shifts to the practical side of daily routines. This is where Samsung’s smart home ecosystem is positioned as an organizing force—helping coordinate connected appliances and home devices to reduce friction in everyday tasks. The “AI companion” framing suggests automation that’s designed to feel helpful rather than complicated, supporting a smoother flow to daily life at home.
Health is the third pillar, highlighting how the connected home can play a role in wellbeing—not only through devices, but through intelligent support that fits naturally into home routines. By placing health alongside entertainment and home living, Samsung is signaling that smart home technology isn’t just about convenience; it’s also about enabling healthier habits and better lifestyle support in a setting where people spend most of their time.
By dedicating a large exhibition hall to this theme at CES 2026, Samsung is clearly aiming to show a fully realized picture of an AI-driven smart home—one that ties together major parts of everyday life under a single, cohesive ecosystem. For consumers searching for where smart home technology is heading in 2026, Samsung’s “AI companion at home” concept is shaping up to be one of the most prominent storylines to watch.
