Lego’s new Game Boy set is showing up in stores almost three weeks ahead of schedule, with shoppers spotting it on pallets at select Sam’s Club locations across the U.S. for about $50—roughly $10 off its $59.99 MSRP. The early street-date break was flagged by deal hunter Wario64 on X and echoed by posts in the Lego community, where fans shared photos and confirmations from their local warehouses.
This brick-built tribute is a 1:1 scale recreation of Nintendo’s 1989 handheld, faithfully capturing the look and feel of the original. The model includes the signature +Control Pad, A and B buttons, Select and Start, a working contrast dial and volume wheel detail, and a Game Pak-style cartridge slot. It also comes with interchangeable brick-built cartridges themed after The Legend of Zelda: Link’s Awakening and Super Mario Land, plus screen elements that let you display the classic Nintendo start screen or menu screens from the included games. The set is numbered 72046, contains 421 pieces, and has an official release date of October 1, 2025.
If you’re hunting for one early, availability will vary by location and stock can move fast, especially at warehouse clubs. The price being reported in stores is around $49.98 to $49.99, representing a $10 discount from the standard MSRP, but local pricing and timing may differ.
For long-time fans, this set taps directly into Game Boy nostalgia. Nintendo’s original handheld redefined portable gaming with a library that included Tetris, Pokémon Red and Blue, and Link’s Awakening, all delivered on a monochrome Dot Matrix display that prioritized battery life and affordability. Together, the Game Boy and Game Boy Color went on to sell a combined 118 million units worldwide. Early demand was intense: the first 300,000 units in Japan sold out in two weeks, and the U.S. moved 40,000 units on day one before the line was eventually discontinued in 2003.
Whether you’re a collector looking for a display piece or a retro gamer chasing that first boot-up screen feeling, Lego’s Game Boy checks the right boxes—and, for some lucky shoppers, it’s arriving sooner and cheaper than expected.
