NVIDIA RTX 50 and AMD RX 9000 GPU prices are rising again as more board partners join the latest round of increases
Graphics card buyers may be facing another frustrating price shift. Several major GPU manufacturers are reportedly preparing fresh price increases for current-generation NVIDIA GeForce RTX 50 series and AMD Radeon RX 9000 series graphics cards, following earlier moves from other board partners.
This appears to be the second notable wave of GPU price hikes in recent months. After a broad round of increases in August, new adjustments are now affecting several popular mid-range and high-end models. The latest reported changes involve MSI, GIGABYTE, and Inno3D, with price bumps ranging from relatively small adjustments to increases large enough to noticeably affect retail pricing.
For PC gamers, content creators, and system builders, the timing is not ideal. Many RTX 50 and RX 9000 series graphics cards are already selling above expected pricing in several regions, especially models with stronger demand or limited availability. Even modest increases at the manufacturer or distributor level can quickly translate into higher shelf prices for consumers.
MSI is reportedly increasing prices on selected GeForce RTX 50 series models, with the RTX 5070 lineup seeing the biggest possible jump. The RTX 5070 could rise by 200 to 600 Yuan, which is roughly around $29 to $90. That is a significant change for a card positioned in the performance-focused mainstream segment, where buyers are often more sensitive to price changes.
The reported MSI price changes include:
MSI GeForce RTX 5070 Ti: up by 200 Yuan, around $29
MSI GeForce RTX 5070: up by 200 to 600 Yuan, around $29 to $90
MSI GeForce RTX 5060 Ti 16 GB: up by 100 Yuan, around $14
While the RTX 5060 Ti 16 GB is seeing the smallest increase in this list, it may still hurt buyers. This model has already experienced steep pricing pressure in some markets, with listings reaching unusually high levels. A small additional increase may not sound dramatic on paper, but it adds to an already difficult buying environment for budget-conscious gamers.
GIGABYTE is also reportedly adjusting prices, with both NVIDIA and AMD graphics cards affected. The GeForce RTX 5060 Ti 16 GB is expected to rise by 200 Yuan, or around $29. On the AMD side, the Radeon RX 9070 XT and RX 9060 XT series are also said to be getting price increases.
The reported GIGABYTE price changes include:
GIGABYTE GeForce RTX 5060 Ti 16 GB: up by 200 Yuan, around $29
GIGABYTE Radeon RX 9070 XT: up by 200 Yuan, around $29
GIGABYTE Radeon RX 9060 XT 8 GB and 16 GB: up by 200 to 250 Yuan, around $29 to $37
GIGABYTE Radeon RX 7650 GRE: up by 400 Yuan, around $59
The Radeon RX 7650 GRE stands out because its reported increase is larger than the other AMD models in this batch. A roughly $59 jump could make the card less attractive in markets where buyers compare it closely against discounted older-generation GPUs or competing NVIDIA options.
Inno3D is reportedly making changes as well, mostly targeting higher-tier GeForce RTX 50 series cards. The RTX 5080 is expected to see the largest increase from the company, with a 500 Yuan jump, equal to around $74. The RTX 5070 Ti and RTX 5070 are also included in the adjustment.
The reported Inno3D price changes include:
Inno3D GeForce RTX 5080: up by 500 Yuan, around $74
Inno3D GeForce RTX 5070 Ti: up by 300 Yuan, around $44
Inno3D GeForce RTX 5070: up by 200 Yuan, around $29
Other Inno3D models are reportedly unaffected for now.
The latest GPU price increases suggest that the graphics card market remains under pressure. Whether the cause is supply chain cost, demand, exchange rates, component pricing, or channel-level adjustments, the result is the same: buyers may need to pay more for the newest NVIDIA and AMD graphics cards.
The mid-range segment could be hit especially hard. Cards such as the GeForce RTX 5070, RTX 5060 Ti 16 GB, Radeon RX 9060 XT, and Radeon RX 9070 XT are often the most important options for gamers looking to upgrade without spending flagship-level money. If prices keep rising, many users may delay upgrades, look for older-generation GPUs, or wait for discounts during major sales periods.
For now, anyone planning to build a gaming PC or upgrade a graphics card should keep a close eye on local pricing. These reported increases may not appear everywhere at the same time, but once board partner pricing shifts, retail prices often follow. Buyers who find a reasonable deal on an RTX 50 series or RX 9000 series GPU may want to act before the next wave of pricing changes reaches store shelves.
