PC builders have already felt the sting of rising hardware costs lately. RAM and SSD prices climbed noticeably as the AI boom ramped up demand from data centers that rely heavily on high-capacity memory and fast storage. Now, new signs suggest two more essentials in a PC build may be next in line for price hikes: power supplies (PSUs) and CPU coolers.
A recent notice from Guangzhou Xinhong Zhengdian Electronic Technology points to a familiar cause—raw material inflation. The company says its operating costs have been squeezed by continued increases in key upstream materials such as copper, silver, and tin. These metals play a major role in manufacturing both PC power supplies and cooling solutions, and the steady rise in commodity prices has made production noticeably more expensive.
What makes this development especially important for shoppers is how quickly the changes appear to be moving through the supply chain. The notice states that upstream suppliers issued an urgent update confirming factories stopped accepting new orders at the previous pricing as of January 6. Any orders placed after that date are now calculated using updated prices, meaning the higher costs can start showing up in wholesale and retail pricing with little delay.
So how big could the increases be? The notice projects power supply price adjustments in the range of 6% to 10%. Heatsink prices are expected to rise by about 6% to 8%, which would directly affect CPU cooler pricing since heatsinks are a core component of air cooling solutions and influence overall cooler manufacturing costs.
There’s another upcoming change that could reduce the chances of finding bargains. Starting February 1, 2026, promotional pricing policies are expected to be canceled. In practical terms, that means fewer discounts and fewer limited-time pricing programs. The notice also suggests that beyond returning to standard pricing, more than 90% of products could receive an additional per-item increase—potentially compounding the overall jump buyers see at checkout.
For anyone planning a new PC build or an upgrade, this is the kind of shift that can affect the total budget quickly. PSUs and CPU coolers are often purchased alongside other major items like GPUs and processors, so even moderate percentage increases can add up—especially on higher-wattage power supplies or premium cooling setups. If current pricing is already tight, the next few weeks could be a key window for buyers trying to avoid the next round of PC component price increases.
