Oura has introduced its first proprietary AI model designed to power Oura Advisor with more personalized guidance for women’s health. Announced Tuesday, the new model is built to handle questions across the full reproductive health spectrum, from early menstrual cycles to menopause, reflecting a growing demand for more tailored, trustworthy AI support in health conversations.
The women’s health AI model is now rolling out through Oura Labs, the company’s opt-in space inside the Oura app where members can try experimental features before they’re broadly released. By placing the launch in Oura Labs, Oura is positioning the feature as both innovative and intentionally cautious, giving users access while continuing to refine how the experience works in real-world use.
According to Oura, the model is grounded in established medical standards, research, and vetted knowledge sources. Those sources are reviewed by Oura’s in-house team of board-certified clinicians along with women’s health experts. What makes this approach different from general-purpose chatbots, the company says, is that it combines clinical science with a user’s own data over time. The model can factor in biometric signals and long-term trends to deliver guidance that’s meant to be personalized, not generic.
That personalization comes into play when someone asks Oura Advisor a women’s health question. The chatbot triggers the new model to reference its knowledge base while also analyzing relevant Oura data, including sleep patterns, activity, cycle and pregnancy information, stress indicators, and other signals. The goal is to provide insights that reflect both medical understanding and what’s happening in the user’s body day to day.
Oura also notes that many people are increasingly turning to AI chatbots for help navigating health concerns, including changes in menstrual cycles and symptoms associated with perimenopause. The company argues that women’s health is often too complex for one-size-fits-all systems, and that a dedicated model can better address the nuances users bring to these conversations.
Ricky Bloomfield, MD, Oura’s chief medical officer, described the release as a shift in how the company aims to deploy AI responsibly in health. He emphasized that women’s health has historically been overlooked and that building a model specifically for women—grounded in clinical science and paired with real-world, longitudinal biometric data—can raise the bar for responsible, data-informed health intelligence.
The company says the model is intentionally designed to be non-dismissive, reassuring, and emotionally supportive. At the same time, Oura is clear about what the tool is not: it’s not a doctor, and it shouldn’t be used for diagnosis or to create a treatment plan. Instead, it’s positioned as an educational and supportive layer that helps users understand patterns, ask better questions, and make more sense of what their data may be suggesting.
On privacy, Oura says the model runs entirely on infrastructure controlled by Oura, and that user conversations are never shared or sold.
Members who want to try the new women’s health AI model can opt into Oura Labs from the Oura app by opening the drop-down menu in the upper-left corner and enabling the experimental features there.
