Meta is rolling out Vibes, a new short-form video feed inside the Meta AI app and on the company’s AI site. Picture TikTok or Instagram Reels—but built entirely around AI-generated clips. Every scroll serves up another machine-made video, from trippy creatures bouncing across fuzzy cubes to a cat kneading dough to a surreal “ancient selfie” on a balcony overlooking Egypt.
According to Meta, the Vibes feed will feature AI-generated videos from creators and everyday users, with recommendations that become more personalized the more you watch. You can make a clip from scratch or remix something you find in your feed, then layer in visuals, add music, tweak styles, and publish. Finished videos can go to the Vibes feed, be sent via DMs, or cross-posted to Instagram and Facebook Stories and Reels.
For the early version of Vibes, Meta says it’s partnering with AI image generators Midjourney and Black Forest Labs while it continues building its own models behind the scenes.
Not everyone is thrilled. Early responses to the announcement were blunt, with top comments saying things like “gang nobody wants this,” “Bro’s posting ai slop on his own app,” and “I think I speak for everyone when I say: What…?” The skepticism isn’t surprising. Social platforms are already flooded with low-effort AI content, and other companies are exploring ways to limit it. The move is especially curious given Meta’s earlier guidance urging creators to focus on authentic storytelling and to avoid unoriginal, low-value posts.
Vibes also lands amid a broader shake-up of Meta’s AI strategy. The company has been investing heavily to keep pace with leading labs, and recently reorganized its efforts under an AI division known as Meta Superintelligence Labs. Reports indicate that work is split across four focuses: foundation models, research, product integration, and infrastructure.
What this means for users and creators is still unfolding. Vibes could become a playground for novel, highly shareable AI experiments—or yet another stream of indistinguishable clips. If Meta can surface genuinely creative uses of generative video and give people intuitive tools to remix and build on each other’s ideas, it may carve out a niche. If not, the push to flood feeds with AI may only deepen the fatigue many users already feel.
