Asus’s next wave of Windows handhelds may be pricier than expected. New Best Buy screenshots circulating on Reddit suggest the ROG Xbox Ally could land at $599.99, while the higher-end ROG Xbox Ally X might jump to $999.99. Both products are still listed as “coming soon,” and the retailer’s public pages aren’t currently showing those figures, fueling speculation that these numbers could be placeholders ahead of official announcements.
The timing is notable. These listings surfaced just hours before the anticipated reveal from Asus and Microsoft, a window when retailers often plug in provisional pricing until manufacturers lock in the final MSRP. Without a formal statement from Asus or Xbox, treating the numbers as tentative remains the safest bet.
Community reaction to the alleged $999.99 price for the Ally X has been intense. Many commenters warn that a four-figure tag risks making the device “DOA” for mainstream buyers, especially in a market where value is under the microscope and competition from other handheld gaming PCs is fierce. Unless the Ally X delivers major upgrades that clearly justify the premium, the broader audience may hesitate.
Confusion is being compounded by earlier international prices. A prominent UK retailer previously listed the Ally X near £900 (roughly $1,140), with the standard model around £500 (about $667). Other reports had pointed to lower US pricing, hinting at $550 for the Ally and $900 for the Ally X. Best Buy’s higher numbers, if accurate, would put the US pricing closer to the top of the expected range.
For now, everything hinges on the official reveal. Retail placeholder pricing is common practice, and it’s not unusual to see numbers adjust right up to preorder time. If Asus confirms a $999.99 tag for the Ally X, the company will need to make a compelling case—whether that’s substantially better battery life, expanded storage, improved thermals, or deep Xbox ecosystem perks—to win over buyers considering alternatives.
Shoppers interested in a Windows handheld would be wise to wait for finalized specs, pricing, and bundle details. With preorders looming and an official announcement imminent, clarity should arrive soon. Until then, treat these figures as unconfirmed and keep expectations flexible.
Bottom line: the ROG Xbox Ally at $599.99 would be competitive if confirmed, but the rumored $999.99 Ally X will have to deliver standout hardware and features to earn its place in a crowded handheld gaming landscape.
