Meta is experimenting with a standalone version of Vibes, its short-form AI video creation and sharing experience. First introduced last September inside the Meta AI app, Vibes is built around a simple, attention-grabbing idea: a scrolling feed where every video you watch is AI-generated, not filmed on a phone.
By moving Vibes into its own app, Meta is signaling that it sees AI-generated video as more than a feature tucked inside an assistant. It’s aiming to give creators and casual users a dedicated place to generate clips, browse AI-only content, and share videos more easily—while also stepping more directly into the fast-growing market for AI video creation platforms.
Meta says Vibes has shown strong early traction within Meta AI, and that interest in creating, discovering, and sharing AI-generated video continues to climb. While the company isn’t providing detailed usage figures, it believes the steady growth in Meta AI usage points to enough demand to justify a focused, standalone experience. In Meta’s view, separating Vibes from the broader Meta AI app could make video creation feel more immersive and keep engagement centered on making and exploring AI video content.
So what can users do with Vibes? The app lets you generate a video from scratch or remix videos you find in your feed. Before posting, you can tweak the look and feel by adding new visuals, layering music, and adjusting styles. Once your video is ready, you can publish it to the Vibes feed, send it directly to friends through messages, or cross-post it to Instagram and Facebook as Stories or Reels—making it easy to carry AI-generated clips into the social platforms people already use daily.
Meta also points to sharing as a key behavior: many Vibes creations are being messaged to friends, a pattern the company says resembles how users commonly share short-form videos today. That emphasis on collaboration and direct sharing suggests Meta wants Vibes to be as much about social connection as it is about AI creativity.
Monetization is also on the horizon. While Vibes has been free since launch, Meta plans to test a freemium approach for AI video creation. Users would be able to create a certain amount of content at no cost, with an optional subscription that unlocks additional video creation opportunities each month. Meta expects to begin testing these subscription options in the coming months, aligning Vibes with a broader push to explore premium offerings and paid AI features across its apps.
For anyone watching the evolution of AI-generated media, a standalone Vibes app could be a meaningful shift: it turns AI video from a novelty inside a chatbot-style app into a full destination for short-form content, discovery, and sharing—built specifically for the AI video era.
