India’s smartphone market is evolving as consumers shift towards premium options, boosting the average selling price. This trend highlights robust growth in the mid-range and high-end segments, creating a favorable environment for brands like Apple to achieve impressive double-digit gains. However, this shift poses significant challenges for manufacturers focused on budget-friendly devices. As India’s market dynamics continue to change, premiumization appears to be reshaping the landscape, influencing how brands strategize and compete.
