Honda is set to revolutionize the entertainment experience by launching the Honda XR Mobility Experience at South by Southwest (SXSW) 2024. This innovative creation brings together the thrill of virtual reality with Honda’s UNI-ONE, a cutting-edge hands-free personal mobility device, providing attendees with an unparalleled immersive adventure.
The Honda XR Mobility Experience marks a landmark fusion of digital and physical realms, as participants ride the UNI-ONE and navigate a virtual landscape. Honda envisions this technology enhancing amusement and entertainment spaces across the United States, potentially transforming experiences at theme parks, retail venues, and more.
Attendees at SXSW 2024, held at the Austin Convention Center from March 10-13, will have the opportunity to engage with this technology first-hand at Honda’s booth (#729). Moreover, those interested can also view a demonstration of the Honda XR Mobility Experience online.
Honda seeks to extend the joy of mobility into the entertainment domain with this new platform, according to Hirokazu Hara, vice president of New Business Development at American Honda Motor Co., Inc. The integration of physical movement with virtual environments creates a comprehensive experience that takes advantage of extended reality (XR) to new heights.
Diving into UNI-ONE’s Features
The Honda UNI-ONE debut in the U.S. at SXSW 2024 will showcase its seamless integration of advanced self-balancing technology and sensors. Users direct the device by shifting their body weight, allowing for natural, intuitive movement in any desired direction.
The UNI-ONE offers versatility with its adjustable seat height, providing comfort and enhancing interaction with others, whether they’re standing or seated. The personal mobility device is also equipped with Honda’s proprietary Omni Traction Drive System (HOT Drive System), which delivers smooth and responsive movement.
Honda has been conducting trials with UNI-ONE at various locations in Japan, evaluating its potential in entertainment settings such as AR-based games. Powered by a lithium-ion battery, with a top speed of 3.7 mph and a user weight limit of 242 pounds, the UNI-ONE is designed for accessible stress-free mobility.
The Honda XR Mobility Experience in Action
At SXSW, visitors can look forward to a “choose your own VR adventure,” ranging from serene sky-floating simulations to thrilling half-pipe glides. Honda’s ambition is for the XR mobility experience to be enjoyed in various commercial spaces, including both indoor and outdoor environments without obstacles.
Honda is actively seeking collaboration with AR and VR developers to create bespoke digital experiences that correspond with the UNI-ONE’s mobility capabilities. Interested developers and businesses can connect with Honda during SXSW or reach out via email.
UNI-ONE Specifications:
- Dimensions: Varied based on seat position (low or raised)
- Seat Height: 21.7 inches (lowered) to 27.6 inches (raised)
- Weight: Approximately 154 pounds
- Riding Capacity: 1 person
- Maximum User Weight: 242 pounds
- Maximum Speed: 3.7 miles per hour
- Range: 5 miles
- Battery: Replaceable lithium-ion battery
- Drive Wheels: 2 HOT Drive system wheels
Honda’s presence in America dates back to 1959 and features a comprehensive portfolio involving manufacturing, sales, and research development of vehicles and various Honda products. The company’s dedication to innovation closely ties with its aim to design and manufacture products in proximity to their market.
XR, representing extended reality, entails a convergence of VR (virtual reality), AR (augmented reality), and MR (mixed reality), merging digital and physical experiences to create new sensations and environments beyond the scope of the real world.
To discover more about the Honda XR Mobility Experience and the future of entertainment mobility, attendees are encouraged to experience the technology themselves at Honda’s SXSW exhibit or explore more on Honda’s digital platforms.






