January 18, 2024 – Based in TORRANCE, CALIF., American Honda gears up for a significant year. During a media briefing, Senior Vice President of Sales Mamadou Diallo provided insights into the company’s strategy for the U.S. auto market. “After a strong 2023 where we met the high demand for our products, we’re looking forward to increasing the annual sales for both Honda and Acura brands in 2024,” Diallo announced.
### 2024 Automobile Sales Forecast
American Honda wrapped 2023 with a noteworthy 33% increase in sales, amounting to 1.3 million units. This upward trend is expected to continue with a projected sales growth of 10-15% for 2024. The company’s inventory is robust, filled with a healthy mix of cars and trucks, fostering a positive sales outlook for the year.
The Honda CR-V hybrid notably led the pack as the United States’ top-selling hybrid vehicle across any segment in 2023, with impressive sales totaling 197,317 units.
### 2024 Product Developments
American Honda’s smart electrification strategy is ramping up. The company is preparing to launch three zero-emission vehicles as it progresses towards its ambitious targets of 100% zero-emission sales by 2040 and carbon neutrality by 2050.
#### Acura Advances
Acura’s electrification thrust begins with sales of the all-electric ZDX SUV featuring online purchasing. The MDX SUV is also getting significant updates to its design, audio system, technology interface, and driver assistance features. Meanwhile, the RDX will see functional enhancements, and later in the year, Acura will introduce an all-new crossover model to the lineup.
#### Honda’s Electric Ambitions
For Honda, 2024 will see the introduction of two zero-emission models—the all-new electric Prologue SUV and the innovatively integrated CR-V Fuel Cell Vehicle. The Prologue’s sales will kick-start in California and other BEV-friendly regions, with a broader distribution plan to follow. The CR-V FCEV will notably combine plug-in and fuel cell technologies, a North American first.
Honda’s Civic selection is set to receive updates in both style and features, expanding with a hybrid option anticipated to account for roughly 40% of Civic sales. The Honda Odyssey will also undergo design and technological enhancements to stay competitive.
### Commitment to Electrification and Sustainability
Honda’s engagement in future-forward mobility was highlighted by the introduction of the global EV series, the Honda 0 Series, and two concept models at CES 2024. Moreover, an EV production model based on the Saloon concept is expected to hit the U.S. market by 2026. Honda EV Hub in Ohio is already transitioning its manufacturing lines in preparation for electric vehicle production.
### About Honda and Acura
Honda boasts a rich history in the U.S. auto market, providing a variety of vehicles for diverse needs, including the acclaimed Civic and Accord, alongside a suite of sport utility vehicles, pickups, and minivans. Its electrified lineup also continues to expand. The forthcoming Prologue SUV underscores Honda’s commitment to electrification.
Acura continues to offer high-performance and technical sophistication through its range of sport sedans and SUVs, enhanced by the Type S variants. Both Honda and Acura underline their dedication to the American market, with the majority of their vehicles sold in the U.S. being constructed regionally, utilizing both domestic and global components.
For more comprehensive details regarding Honda and Acura’s offerings, their Digital Factbook remains an open repository of information.
Conclusively, Honda’s bet on hybrid cars and commitment to electrification in the U.S. market for the year 2024 illustrates the company’s proactive approach toward sustainable mobility and long-term carbon neutrality goals.
