Rogbid Loop W launches as an affordable screenless fitness band with ECG and long battery life
Rogbid has introduced the Loop W, a new screenless fitness band designed for users who want health tracking, long battery life, and a premium-looking build without paying flagship wearable prices. Priced at $59.99, the Loop W undercuts several competing fitness bands while offering features such as ECG monitoring, 5 ATM water resistance, and up to 30 days of battery life.
The Rogbid Loop W joins the company’s screenless Loop lineup with a more refined design. Unlike the earlier Loop V, which used an aluminum alloy case, the Loop W features a 316 stainless steel body. That gives the band a sturdier and more premium feel while keeping the price lower than many rival wearables.
The band is available in Tech Black and Moonlight Silver, both paired with a nylon strap. Since there is no display, the Loop W keeps things simple by using vibration alerts for calls, messages, and app notifications. This screen-free approach also helps preserve battery life and makes the device a more discreet option for users who do not want another screen on their wrist.
One of the main upgrades is water resistance. Rogbid rates the Loop W at 5 ATM, which is higher than the 3 ATM rating on the Loop V. However, the company still positions it as suitable for daily exposure such as handwashing, rain, and shallow water rather than serious swimming or extended underwater use.
For health tracking, the Rogbid Loop W covers the essentials and more. It supports continuous heart rate monitoring, blood oxygen tracking, heart rate variability, skin temperature monitoring, stress tracking, and sleep analysis. The band also includes a 30-second ECG reading feature, which is notable at this price point.
Inside, the ECG and health-tracking features are handled by a Goodix GH3228-based sensor, while the band runs on a JieLi JL7073 chip. Rogbid has also included multiple sports modes, making the Loop W useful for basic fitness tracking as well as everyday wellness monitoring.
Another useful feature is Family Care. This allows approved family members to view selected health data through the companion app. It could be helpful for users who want to share wellness information with relatives, especially for general monitoring and peace of mind.
Battery life is one of the strongest selling points of the Loop W. Despite using a 150 mAh battery, which is smaller than the 220 mAh battery in the Loop V, Rogbid claims the new band can last 25 to 30 days on a single charge. Standby time is rated at up to 60 days. Charging is done magnetically, and a full charge is said to take about one hour.
The band connects using Bluetooth 5.3 and is compatible with Android 9.0 and newer, as well as iOS 10.0 and newer. Rogbid is also offering a free nylon strap with each order for a limited time, adding extra value for early buyers.
At $59.99, the Rogbid Loop W is positioned as a budget-friendly alternative to more expensive screenless health bands. It costs $40 less than the Fitbit Air and also comes in below the Amazfit Helio Strap, which is priced at $99.99.
There is one important point to keep in mind: the Loop W’s ECG feature does not appear to have FDA clearance. That means its readings should be treated as general wellness information rather than medical diagnosis. Anyone with heart-related concerns should rely on professional medical advice and certified medical equipment.
Overall, the Rogbid Loop W looks like an appealing option for anyone who wants a simple, screenless fitness tracker with a stainless steel design, ECG support, strong battery life, and a low price. For users who value comfort, subtle notifications, and long-lasting health tracking over a built-in display, it could be one of the more interesting affordable fitness bands currently available.
