AMD is shaking up the mid-range graphics card market with an official price reduction for its Radeon RX 7700 XT. This strategic move is anticipated to spur competition against Nvidia’s offerings, specifically the RTX 4060 Ti 16 GB.
The Radeon RX 7700 XT, which boasts 12 GB of VRAM, originally launched on September 6, 2023, with a suggested retail price of $449. However, its bigger sibling, the RX 7800 XT, priced at just a $50 premium, offered an enticing performance upgrade and an additional 4 GB of VRAM, making it a more popular choice amongst consumers as evident by its rank in Newegg’s best sellers chart.
The RX 7900 GRE has also entered the US market to positive reviews highlighting its superior raster performance compared to the RTX 4070 Super, and at a more attractive price point. It is against this backdrop that AMD’s price cut for the RX 7700 XT presents an even greater challenge to Nvidia’s RTX 4060 Ti 16 GB.
With the RX 7700 XT’s new price, it not only becomes a more viable option for consumers seeking good performance at a lower cost, but it also pressures Nvidia to consider adjusting their pricing strategy for the RTX 4060 Ti 16 GB. The latter is currently positioned at a slightly higher price bracket on Newegg, while lagging behind in raster performance capabilities.
Enthusiasts in the market for a mid-range GPU now have an even more compelling reason to consider AMD’s offerings following this price drop. As competition heats up, it will be interesting to see how Nvidia responds to AMD’s aggressive pricing tactics in the bid for mid-range market dominance.
