AMD’s Radeon RDNA 4 graphics cards are finally getting meaningful price cuts again, and in some cases the numbers are starting to look a lot closer to what shoppers saw before the recent wave of memory-related price chaos.
In Japan, the Radeon RX 9070 XT has seen one of the most noticeable drops. After prices surged late last year and peaked around the end of January, the flagship RDNA 4 card climbed to an average of nearly 140,000 yen (about $876). That jump represented roughly a 30% to 35% increase compared to its pricing from November.
But momentum has shifted. Prices began sliding in February, and the RX 9070 XT now averages around 109,000 yen (about $682). That’s a steep correction: roughly a 22% drop since the January peak, and about a 19% decline month over month. Even more notable, the lowest listings have dipped below 100,000 yen, undercutting some recent promotional pricing seen during local seasonal sales.
This isn’t happening in isolation, either. The Radeon RX 9070 and Radeon RX 9060 XT have also been trending downward in recent weeks, with average prices across multiple AMD GPUs falling sharply over a short two-month span. The bigger story behind the drop appears to be demand: when RDNA 4 prices rose alongside broader VRAM supply pressures, interest cooled quickly—especially in Japan, where buyers reportedly backed away once pricing stopped looking competitive.
Meanwhile, competing NVIDIA GeForce RTX 50 series pricing hasn’t shown the same level of relief, with some mid-range and budget models even moving higher instead of down.
For PC gamers watching the GPU market closely, Japan’s RDNA 4 price slide is a strong signal that inflated pricing can be temporary when demand pushes back. If the trend continues, RX 9070 XT, RX 9070, and RX 9060 XT deals could become more common—bringing real hope for anyone building or upgrading a gaming PC without paying peak-cycle markups.
