Tesla is experiencing a potential comeback in the UK, with sales climbing in June 2025. The company saw a 14% increase compared to the previous year, as the electric vehicle (EV) market continues to flourish. According to the Society of Motor Manufacturers and Traders, Tesla sold 7,719 cars in June—the same month the updated Model Y began reaching customers.
However, independent figures from New Automotive reflect a slightly smaller growth of 12%, with 7,891 units sold. These differences arise from the varied data sources and calculation methods used by the two organizations.
Despite this positive trend, Tesla still faces challenges in the UK market. Year-to-date sales have dipped by 2%, and competition is heating up. BYD, a major rival, saw its sales quadruple to 2,498 EVs, while Ford increased its EV sales by over 400%.
The overall car market in the UK expanded by 6.7%, reaching 191,316 units, making June the best month since 2019. Electric vehicle registrations surged by 39%, accounting for a quarter of all sales and showing a growing acceptance of e-mobility.
The rise in EV sales is largely driven by incentives. Mike Hawes, Chief Executive of SMMT, noted that substantial industry support and unsustainable discounting are currently propelling the growth, but it’s still below desired levels. He emphasized that government incentives could greatly accelerate this market transition, which is crucial for meeting climate change goals.
