In a groundbreaking move for the aviation industry, Shenzhen-based technology company Rokid has partnered with Hainan Airlines to introduce the first-ever augmented reality (AR) in-flight entertainment system. Commencing with a special event on a flight from Shenzhen to Xi’an on February 7th, passengers were given the opportunity to immerse themselves in 3D films through the revolutionary Rokid Max glasses.
As this partnership unfolds, more than 20 flights operated by Hainan Airlines will feature the innovative Rokid AR Entertainment Kits. These kits come pre-loaded with a selection of 3D movies, seamlessly introducing passengers to state-of-the-art entertainment experiences while they travel.
The Rokid Max glasses are designed for optimal comfort and convenience, being lightweight at just 75g and boasting a battery life that can last up to 5 hours—enough for passengers to watch three films on a single charge. Additionally, the AR glasses feature a 360-inch virtual borderless screen, 1080P resolution, 120Hz refresh rate, and dual directional speakers, ensuring an engrossing audio-visual experience without causing disruptions to fellow travelers.
In preparation for this launch, the Rokid team meticulously tested these devices and curated a list of the latest films to be enjoyed during the celebration of Lunar New Year—elevating the festive spirit even further.
This collaboration signifies a progressive shift in the approach to in-flight entertainment, providing a cutting-edge, personalized experience to passengers amidst their travels. With the integration and continued development of technologies like 5G networks and cloud computing, Rokid anticipates expanding AR applications on flights to include real-time interactive games and virtual tours, revolutionizing the concept of “smart aviation.”
Rokid was established in 2014, imparting its expertise in human-computer interaction technology, AR glasses, and proprietary operating systems like YodaOS. The company’s innovative spirit has led them to pioneer advanced AR solutions for both consumer and business markets, including their Rokid Max AR glasses and Rokid Station, reaching a global clientele in over 80 countries and regions.
For more information on Rokid and its offerings, interested parties can visit the company’s website at global.rokid.com. This collaboration offers a glimpse into a future where every flight can be a unique and unforgettable experience, blending leisure travel with technological innovation for passengers worldwide.
