In a major breakthrough for the beauty industry, 10Beauty has introduced its latest innovation – The 10, an AI-powered machine designed to perform full manicures autonomously. With a successful pre-launch phase that has generated significant demand, the company proudly announced a completely sold-out inventory of their first 1,000 machines. This surge in demand has been supported by partnerships with prominent retail names like Nordstrom and Ulta Beauty, as well as an array of upscale hair salons.
These strategic collaborations have not only fast-tracked The 10’s market introduction but are also projected to yield up to $50 million in future revenue with expansions aiming for 3,000 locations. The unprecedented interest in The 10 promises an annual manicure pod subscription revenue run rate of $13 million across the initial 1,000 deployment sites.
10Beauty’s The 10 stands out as the only existing technology worldwide that offers a full-service manicure without the need for a human manicurist. The process involves inserting a polish pod, customizing the manicure via a mobile app, and letting The 10 skillfully handle the rest – including polish removal, nail filing and shaping, cuticle care, new polish application, and drying. The machine provides service on par with traditional manicure timelines, aligning with customers’ busy schedules.
For 10Beauty’s co-founders and co-CEOs, Alex Shashou and Justin Effron, the goal was to revolutionize the delivery of beauty services in an industry known for its reliance on manual and time-consuming practices. Seeing a shift in consumer behavior towards more convenience and consistently high-quality services, they designed The 10. The product aims to cater to on-the-go individuals who cannot afford to spend extensive periods on beauty maintenance.
The Massachusetts-based company, established in 2019, is backed by a formidable team of over 30 brilliant engineers. This talent precisely materialized the idea that was once deemed impossible, launching The 10 after a dedicated three-year development period hidden in ‘stealth mode’. Their collective experience spans the successful introduction of more than 75 robotics offerings.
The potential and significance of The 10 lie in its answer to the modern-day dilemma – lack of time. Traditional manicure experiences are not only inconsistent in quality but also unproductive when it comes to multitasking. 10Beauty aims to revolutionize this by placing The 10 in locations where potential customers frequently visit, making manicures more accessible than ever.
Behind 10Beauty are esteemed investors such as Lerer Hippeau and entrepreneurs famed for creating Warby Parker, Harry’s, and Allbirds, through their joint venture fund, Good Friends. High-profile financial contributions have also come from celebrities like Sara and Erin Foster, who shared the founding story of 10Beauty on their weekly podcast.
The company’s founders have a proven track record in entrepreneurship, as evidenced by their previously successful venture, ALICE, a software platform dedicated to the hospitality industry, which was acquired by Expedia Group, Inc. Chris Casey, 10Beauty’s co-founder and CTO, also brings decades of robotics expertise, including his critical involvement in the development of iRobot’s Roomba.
10Beauty looks to redefine the concept of ‘Intelligent Beauty’ through the deployment of The 10 manicure machine, scheduled to hit the market in late 2024. It’s an anticipated leap forward that promises to transform the beauty service industry and cater to the evolving needs of the modern consumer.
For more information about 10Beauty and their revolutionary manicure machine, The 10, beauty and tech enthusiasts can anticipate further updates as the company progresses towards the official launch.
