After a deliberate first month at the helm, Tatung Group’s new chairman, Jung-hua Chang, addressed employees on September 26, 2025, with an open letter that set a firm, forward-looking tone. His message centered on unity, responsibility, and a shared duty to protect the company while building the foundation for a new century of success.
The letter serves as both a rallying call and a reset. By emphasizing a collective commitment to safeguard Tatung Group, Chang signals a leadership approach grounded in stability, disciplined execution, and long-term value creation. Rather than grandstanding, the communication focuses on alignment—bringing every team and function under a common purpose so the organization can move decisively as one.
What stands out is the emphasis on stewardship. Safeguarding the company suggests more than short-term wins; it points to strengthening the core, prioritizing resilience, and reinforcing the company’s reputation with customers, partners, and investors. It also underscores the importance of culture—accountability, collaboration, and clarity of mission—so that performance improves from the inside out.
For employees, the message is straightforward: your role matters. The open letter positions every department as a stakeholder in Tatung Group’s direction, encouraging proactive problem-solving and cross-team cooperation. By championing a shared commitment, Chang is inviting the workforce to participate in the next chapter, not just observe it.
For partners and the market, the communication hints at a steady hand during transition. Consistency, trust, and focus are the building blocks of sustained growth, and the letter reflects those priorities. It implies that renewed discipline in operations, careful risk management, and customer-centric thinking will anchor future decisions.
Key implications from the chairman’s message:
– Alignment around a common purpose to protect and strengthen the company
– A focus on long-term success rather than short-lived gains
– Clear expectations for teamwork, accountability, and dependable execution
– A call for constructive engagement across all levels of the organization
The timing is notable. After a quiet first month, this open letter functions as a signal: the listening phase is transitioning to a doing phase. Without laying out granular specifics, the message sets expectations for methodical progress, transparent communication, and measurable outcomes as the company advances its plans.
Looking ahead, employees can expect more clarity on priorities and milestones as leadership translates intent into action. The commitment to safeguarding Tatung Group and ushering in a new era suggests a roadmap that blends stability with selective innovation—strengthening the core business while preparing for future opportunities.
In short, Jung-hua Chang’s first major communication as chairman positions Tatung Group for disciplined renewal. By emphasizing shared responsibility and a long-term vision, the letter aims to unify the organization and build momentum for sustainable growth. For a company with deep roots and ambitious goals, that combination—protection of the present and preparation for the future—may be exactly what’s needed to begin the next hundred years on solid ground.
