Meta’s Muse AI Can Now Call U.S. Businesses for Paid Subscribers
Meta is expanding the capabilities of its consumer AI assistant Muse, giving paid subscribers in the United States the ability to have the AI place phone calls to businesses on their behalf. The feature, which was first tested with a limited group of users in September, is now available more broadly to paying Muse customers.
The update marks another step in Meta’s push to make AI assistants more useful in everyday life. Muse, which Meta says has already grown to more than 10 million users, is being positioned as a practical tool that can handle common tasks people often delay or avoid. Phone calls are a clear example: many users would rather not spend time calling a cable provider, insurance company, restaurant, or government office if an AI assistant can manage the conversation instead.
Alexandr Wang, Meta’s chief AI officer and head of the company’s Superintelligence Labs division, described the new calling feature as a way for Muse to take care of frustrating or time-consuming calls. According to Wang, the assistant can help with tasks such as contacting the DMV, making dinner reservations at restaurants that do not offer online booking, or dealing with customer service departments.
Until now, only selected early users could try the phone-calling tool after requesting access through Muse. With the latest rollout, all paid subscribers in the U.S. can ask Muse to call businesses for them.
Meta currently offers Muse subscriptions starting at $20 per month, which includes 500 million Muse tokens per week. For users who need significantly more AI usage, a higher-tier plan is available for $100 per month and includes 3 billion tokens.
Muse is not the first AI assistant capable of making phone calls. Other AI products have introduced similar tools, including services designed to contact businesses, book appointments, or gather information by phone. Google’s Gemini has also explored comparable AI calling functions.
Still, the feature may face real-world challenges. Some businesses and receptionists may be uncomfortable speaking with an AI agent and could hang up once they realize the caller is not human. As AI voices become more natural and conversational, however, it may become harder for businesses to immediately tell whether they are speaking to a person or an assistant acting on behalf of a customer.
For consumers, the appeal is easy to understand. Customer service calls are often frustrating, especially when people have to navigate long automated menus, wait on hold, repeat information multiple times, or get transferred between departments. An AI assistant with patience and time to spare could make those experiences less stressful by handling the waiting and basic communication.
If Muse can reliably complete these calls, it could become a valuable everyday productivity tool. Instead of spending lunch breaks or work hours dealing with customer support, users may be able to delegate routine calls and focus on more important tasks.
For now, Muse’s business-calling feature is limited to paid subscribers in the U.S. However, Meta is also preparing to expand another recent Muse feature to free users: the ability to create a Muse email address. Wang said that option will roll out more widely soon.
The launch shows how quickly consumer AI assistants are evolving beyond simple chatbots. Rather than only answering questions or generating text, tools like Muse are beginning to act on a user’s behalf in the real world. Phone calls may be just the beginning of a broader shift toward AI agents that can manage appointments, customer service issues, reservations, and other daily responsibilities.
