Meta brings Muse AI assistant to iPad just one month after iPhone debut
Meta is moving fast in the AI race, and its latest move makes that very clear. The company has launched a dedicated iPad app for Muse, its AI assistant designed to help users manage daily digital tasks, from email and meetings to shopping and reservations.
The iPad release comes only a month after Muse arrived on iPhone and Android, showing how quickly Meta wants to expand its AI assistant across devices. For comparison, some major apps have taken years to deliver dedicated iPad experiences, while Muse is already being pushed onto larger screens almost immediately.
Muse is built around a text-focused interface, which likely makes the transition to iPad smoother than apps that depend heavily on complex photo, video, or layout formatting. Still, the launch is a notable step for Meta as it works to position Muse as a practical AI tool for everyday life and business use.
Since its September 8 launch on iOS and Android, Muse has reportedly reached around 6.6 million installs, according to market intelligence estimates. That early momentum suggests strong interest in AI agents that can do more than simply answer questions. Muse is designed to take action, helping users stay organized, manage schedules, track bills, book restaurants, order groceries, set goals, and even complete purchases.
A major part of Muse’s strategy is its use of “connectors.” These allow users to link selected accounts and services to the assistant, giving Muse access to specific parts of their digital life. Users can choose which services to connect based on their comfort level and the tasks they want the AI to handle.
With the new iPad app, Meta has expanded Muse’s connector lineup, especially for small businesses and productivity-focused users. Newer integrations include Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom, Notion, and Granola. Meta ad accounts are also supported, making Muse potentially useful for marketers, entrepreneurs, and teams managing campaigns.
Meta has also been building Muse into a shopping assistant. Recent retail partners include Best Buy, Gap, Sephora, Walmart, and Wayfair. Through these connections, Muse can browse retailer websites and complete purchases for users, turning the assistant into a more hands-on tool for online shopping.
However, AI-powered shopping is still in its early stages, and challenges remain. Some websites may mistake personal AI agents for harmful bots and block them from accessing services. This can prevent AI assistants from completing tasks smoothly.
To address that issue, Meta is working with industry partners on an open standard that would allow personal AI agents to identify themselves clearly to businesses. The goal is to help companies distinguish helpful AI assistants from malicious automated traffic. If successful, this could make AI agents more reliable and easier for businesses to support.
The arrival of Muse on iPad signals Meta’s growing commitment to consumer AI. Rather than treating Muse as a simple chatbot, Meta appears to be building it into a full-service digital assistant that can connect with apps, manage workflows, assist with shopping, and help users handle daily responsibilities across devices.
As AI assistants become more common, Muse’s rapid expansion could help Meta compete in a crowded market. The dedicated iPad app gives users more screen space, easier multitasking, and a stronger platform for productivity. For people who want an AI assistant that can help manage both personal and work-related tasks, Muse is becoming a more serious option.
