Poshmark, a leading social commerce marketplace that facilitates the buying and selling of new and pre-loved items, has recently unveiled a new marketing feature known as “Promoted Closet.” This innovative tool provides sellers with a powerful option to amplify the visibility of their entire store’s listings simultaneously.
The ‘Promoted Closet’ capability leverages advanced machine learning algorithms to automatically showcase individual listings from a seller’s inventory. This smart system aligns items with relevant shopper search queries, enhancing the chances of making a sale.
The tool operates on a cost-per-click basis, akin to the promotional models utilized by major platforms like Etsy, Amazon, and Google Ads. Sellers on Poshmark can now establish a weekly budget for their promotions and will only incur costs when a potential buyer engages with their advertised listing. Poshmark facilitates this process further by offering a manual budget setting or a budget recommendation feature, which takes into account factors such as closet size, listing types, and brand value to optimize spending efficiently.
An additional benefit comes in the form of a comprehensive analytics dashboard. Here, sellers can track metrics that include impressions, clicks, sales, return on ad spend, cost per click, and clickthrough rate. The dashboard now boasts an expanded data-viewing period, stretching from a 30-day snapshot to an entire year of historical sales data.
The ‘Promoted Closet’ feature has undergone extensive beta testing with a sizable group of sellers since the onset of 2023. The results have been promising, as the trial participants have reported an impressive 43% uptick in sales. This tool is now accessible to all Poshmark users within the U.S., across both desktop and mobile platforms. A seven-day free trial period is currently being offered to encourage sellers to experience the benefits of the feature firsthand.
While Poshmark has plans for broader expansion, details pertaining to its availability in Canada or other markets haven’t been disclosed. The platform, now under the ownership of Naver, has been focusing on a spate of enhancements designed to enrich the selling and buying experience further. Features like ‘Posh Shows’ for live auctions, ‘Share Shows’ for community collaboration, and ‘Posh Lens’ for visual AI-powered searches are among the recent additions.
Other marketing tools available to Poshmark sellers include ‘Bulk Listing Actions’ for mass product uploads and ‘My Shoppers’ for extending offers to multiple customers simultaneously. The company has also hinted at upcoming developments revolving around generative AI, which are set to transform the social and community aspects of the platform.
Poshmark’s vibrant community has grown to over 130 million users across the U.S. and Canada, with sellers collectively earning in excess of $7 billion. With the advent of ‘Promoted Closet’ and ongoing platform advancements, Poshmark continues to cement its position as a premier destination for both casual sellers and professional resellers alike.
