Etsy is making it easier to shop its massive marketplace without relying on old-school keyword searches. The company has launched a native Etsy app inside ChatGPT, giving shoppers a new, more conversational way to explore Etsy’s catalog of more than 100 million listings.
Instead of typing a basic search like “wooden coffee table” and then spending time scrolling, tweaking filters, and trying new keywords, shoppers can describe what they want in plain, natural language. Think prompts like: “Help me find a Mother’s Day gift under $100 for my mom who loves gardening.” The goal is to turn product discovery into something closer to talking with a helpful assistant than wrestling with search terms.
The Etsy experience in ChatGPT is now live in beta. Users can tag @Etsy inside a prompt, and the app will respond with relevant product listings. From there, shoppers can browse and compare options, then head to Etsy to view full details and complete a purchase.
This isn’t Etsy’s first move into ChatGPT. In the past, Etsy participated in an earlier checkout-focused experiment that allowed users to buy items directly inside the chat experience. That effort ended in March after reportedly generating limited sales volume, which appears to have encouraged Etsy to take a different approach: building a dedicated, native app within ChatGPT that’s focused on discovery and browsing.
At the same time, Etsy says it’s also testing a new conversational search feature on its own platform, aimed specifically at gift shopping. The idea is similar to having a personal shopper: the tool can help users explore gift ideas, refine preferences through back-and-forth questions, and narrow down options that actually fit the occasion, budget, and recipient.
The ChatGPT app and gift-focused conversational search are part of a larger AI strategy at Etsy. The company has been rolling out AI-powered discovery features like curated collections, along with tools for sellers, including features that help generate product titles and descriptions and a writing assistant for drafting messages to buyers. Etsy has also taken steps toward transparency around AI-created content. In 2024, it introduced a “Designed” label intended to identify AI content as AI-generated artwork and designs become more common across online marketplaces.
The timing of the update follows Etsy’s recent Q1 2026 earnings report, where the company posted $631 million in revenue, beating expectations. Etsy also reported that marketplace gross merchandise sales rose 6% year over year. One of the most notable metrics was buyer growth: active buyers increased to 86.6 million, the first increase in two years. Etsy also highlighted its base of 5.6 million active sellers.
Earlier this year, Etsy also announced it would sell Depop to eBay for $1.2 billion in cash, signaling a sharper focus on its core Etsy marketplace and the product discovery experience that powers it.
Etsy is also not alone in building a native presence inside ChatGPT. A growing number of companies are creating ChatGPT apps as users increasingly look to conversational tools to search, plan, and shop. Developers have been able to build apps within the chatbot since October, and Etsy’s move positions it to meet shoppers where product searches are starting to happen more often: inside AI-driven conversations.
