Google Photos Brings Cher’s Iconic “Clueless” Closet to Life with AI

Google Photos is getting a major upgrade for anyone who’s ever stood in front of their closet thinking, “I have nothing to wear.” Google has announced a new AI-powered feature designed to turn photos of your clothing into a digital closet, letting you build outfit ideas right from the app—and even preview looks with a virtual try-on option. It’s an idea that instantly calls to mind the famous computerized wardrobe scene from the movie “Clueless,” where Cher scrolls through outfits before deciding what to wear.

Here’s how it’s expected to work: the feature will use AI to scan your existing Google Photos library and identify individual pieces of clothing and accessories that appear in your pictures. Using those detected items, the app will automatically assemble a digital version of your wardrobe. From there, you’ll be able to browse and filter by categories such as tops, bottoms, jewelry, and more, then mix and match pieces to create new outfit combinations without pulling everything out of your closet.

Google’s move taps into a long-running dream in fashion tech: making outfit planning effortless. In “Clueless,” that kind of convenience was portrayed as a luxury. Now Google is positioning AI as the tool that can bring a similar experience to everyday users, with the potential to get smarter and more accurate over time as the technology improves.

Beyond just building outfits, the feature will also help you organize inspiration. Your outfit ideas can be shared with friends or saved to a digital moodboard, making it easier to plan looks for specific situations like travel, events, date nights, workdays, and more. For people who like to plan ahead—or who want to stop repeating the same outfits—this could become a practical way to see more possibilities from the clothes they already own.

Another standout addition is virtual try-on. Google says you’ll be able to preview outfits digitally, giving you a sense of how different combinations might look before you commit. While details are still limited, the goal is clearly to reduce the guesswork that comes with styling and to make outfit experimentation faster and more fun.

The feature isn’t live yet, but Google says it will begin rolling out on Android later this summer, with iOS support coming afterward. Once it arrives, users will find it under the “Collections” section in Google Photos. The launch will place Google Photos in direct competition with several dedicated digital closet and outfit-planning apps already on the market.

Google hasn’t shared exactly how its AI identifies items or creates the wardrobe snapshots, but the concept suggests one important tip: the quality of your photos may affect the quality of your digital closet. Well-lit, full-body images where clothing is clearly visible will likely be easiest for the system to recognize. And if you want the best possible results, it may help to take clear photos of your clothes on purpose—similar to how a curated wardrobe system would be built, just without the high-tech closet room.

With this update, Google Photos could become more than a place to store memories. It may also double as a personal styling assistant—one that helps you rediscover your own wardrobe, build smarter outfit ideas, and plan what to wear with a lot less effort.