Huge-screen home theater for less: the 77-inch LG C4 OLED TV has dropped to a record-low price at Costco, making premium cinema and gaming far more affordable than usual. Despite an MSRP of around $2,499.99 at some retailers—and typical pricing well above $1,600 when it appears on Amazon—the 4K OLED is now available for $1,499.97. Even better, the offer includes a 3-Year Allstate Protection Plan, extending total warranty coverage to five years. A membership is required to avoid a surcharge.
Why this deal stands out
– Enormous 77-inch OLED screen brings true big-screen immersion to living rooms, media spaces, and open layouts.
– Deep blacks and exceptional contrast deliver the shadow detail filmmakers intend, making movies look cinematic.
– AI-powered upscaling cleans up older or lower-resolution TV shows, movies, and games better than many budget 4K sets.
– Brightness that’s strong for OLED allows daytime viewing near windows, while wide viewing angles keep the picture consistent from across the room.
– Dolby Vision support gives it an edge for HDR movies and streaming content that leverage dynamic metadata.
Built for gamers
– Up to 144Hz refresh rate enables ultra-smooth motion on compatible hardware.
– Extremely low input lag helps ensure your actions register on screen with near-instant response.
– Four HDMI 2.1 ports support modern consoles, gaming PCs, and AVR setups without compromise.
How it compares
Many shoppers cross-shop this model with the Samsung S90D. That set generally leads in HDR brightness and out-of-the-box color accuracy. The LG C4, however, supports Dolby Vision and tends to integrate more easily in systems that rely on higher-bitrate audio formats, which matters if you’re serious about home theater sound. Crucially, nothing in that competitive set currently matches this Costco price point with the same warranty coverage.
Who should consider the LG C4
– Home theater fans who want OLED blacks and Dolby Vision without paying flagship prices.
– Gamers looking for 144Hz, ultra-low input lag, and multiple HDMI 2.1 ports.
– Families and entertainers who need wide viewing angles and a picture that holds up in brighter rooms.
Price and availability
– Sale price at Costco: $1,499.97 for the 77-inch LG C4 OLED TV
– Includes a 3-Year Allstate Protection Plan, extending total coverage to five years
– Membership required; non-members may incur a surcharge
Bottom line
If you’ve been waiting to step up to a massive OLED, this is the kind of deal that doesn’t come around often. The 77-inch LG C4 combines cinematic contrast, gamer-ready specs, and Dolby Vision support at a price that undercuts typical listings by a wide margin—plus you get extended protection for added peace of mind.
Pricing, promotions, and stock can change at any time and may be limited by location or availability.
