Bloomberg Insider Reveals When Apple Could Launch the iPhone 18 Pro and iPhone Ultra

Apple’s September 2026 Event Could Bring the iPhone 18 Pro, iPhone Ultra, and Apple Watch Ultra 4

Apple’s next major September event is already shaping up to be one of the company’s most important launches in years. If the latest rumors are accurate, the spotlight in 2026 will not only be on the iPhone 18 Pro and iPhone 18 Pro Max, but also on Apple’s long-awaited first foldable iPhone.

The foldable model is expected to be introduced as either the iPhone Ultra or iPhone Fold, marking a major shift in Apple’s smartphone strategy. After years of speculation, leaks, and industry chatter, 2026 could finally be the year Apple enters the foldable phone market with a premium device aimed at competing at the very top of the smartphone industry.

Alongside the new iPhones, Apple is also expected to reveal the Apple Watch Series 12 and Apple Watch Ultra 4. These wearables could bring upgraded health tracking, improved performance, and design refinements, although major details remain under wraps for now.

Interestingly, not every iPhone model may arrive at the September event. The standard iPhone 18 and the second-generation iPhone Air are rumored to be delayed until spring 2027. If true, Apple may be moving toward a split iPhone release schedule, using September for its most expensive flagship models and spring for more mainstream devices.

As for the likely event date, Apple’s September 2026 launch could happen on Tuesday, September 8, or Wednesday, September 9. Apple has often scheduled its major iPhone events shortly after Labor Day in the United States, typically on the first Tuesday or Wednesday that follows.

If Apple follows its usual pattern, pre-orders for the iPhone 18 Pro, iPhone 18 Pro Max, and possible iPhone Ultra could begin on Friday, September 11, 2026. Retail availability would likely follow about a week later, although Apple will not confirm final dates until much closer to the event.

Pricing may be one of the biggest talking points. The iPhone 18 Pro series is expected to be expensive, and the foldable iPhone Ultra could push Apple’s pricing to a new level. As a first-generation foldable iPhone with high-end materials, advanced display technology, and a premium positioning, it may become one of the most costly iPhones ever released.

For Apple fans, the September 2026 event could represent more than a routine annual upgrade. The arrival of a foldable iPhone would be a major milestone, potentially redefining the company’s flagship lineup and giving buyers a new form factor beyond the traditional iPhone design.

While nothing is official yet, the expected lineup currently includes the iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra or iPhone Fold, Apple Watch Series 12, and Apple Watch Ultra 4. If these predictions hold true, Apple’s 2026 event could become one of its most closely watched product launches in recent memory.