ASUS could be preparing a major move to protect its PC business from ongoing memory shortages. A new rumor suggests the company may enter DRAM manufacturing by 2026, a step that would help it secure a steadier supply of memory for its laptops, desktops, and gaming systems even as the wider market struggles with higher prices and limited availability.
Memory supply issues have been squeezing the entire PC industry, and manufacturers have had few options beyond raising prices, adjusting product plans, or dealing with delays. With forecasts saying DRAM supply constraints could continue through 2027 and potentially into 2028, some PC brands may be forced to rethink how they source critical components. According to a report shared by Persian tech outlet Sakhtafzarmag, ASUS is considering building dedicated DRAM production lines, with a claimed target of completing them by the end of Q2 2026 if the market doesn’t stabilize. As with any early report, it’s best viewed cautiously until confirmed.
If the plan becomes reality, the most immediate impact would likely be internal. ASUS would reportedly prioritize supplying memory for its own hardware first, especially its major product families such as ASUS-branded notebooks and desktops, along with popular gaming lines like ROG and TUF. For a PC maker, dependable DRAM access can be the difference between shipping on time or missing key sales windows, particularly during major release cycles and seasonal demand peaks. Producing its own memory could also reduce ASUS’s exposure to sudden price spikes when supply tightens.
This rumor also arrives during a period of change in the memory market. Some consumer-facing memory brands have scaled back or shifted strategy, while larger DRAM manufacturers focus heavily on higher-margin demand from servers, data centers, and AI-driven workloads. In that environment, PC-focused supply can become less predictable, increasing pressure on companies that depend on consistent component pricing to stay competitive.
Of course, building DRAM manufacturing capacity is not a small undertaking. Setting up production requires specialized facilities, engineering expertise, and significant investment, and there’s a big difference between assembling memory modules and manufacturing DRAM itself. Still, ASUS is one of the largest PC brands globally, and the rumor suggests it may view this kind of vertical integration as a way to endure a prolonged supply crunch rather than simply absorb higher costs.
If ASUS ultimately launches a DRAM operation at scale and produces more than it needs, it could potentially expand beyond its own products and sell excess capacity into the wider PC ecosystem. That scenario could give other manufacturers another supply option during a tight market. For now, though, the idea remains speculative—and the next year or two should offer clearer signs about whether ASUS is truly heading toward DRAM manufacturing to secure its future PC and gaming hardware pipeline.
