Despite trailing in the generative AI race, Apple continues to excel in financial prowess, reporting a staggering $94.04 billion in revenue for its Q3 2025 earnings, a significant leap from $85.78 billion in Q3 2024. With an operating profit of $23.4 billion, these figures surpassed expectations. Key drivers of this impressive performance include boosts in iPhone sales and a consistent rise in Services revenue. However, not all sectors experienced growth, as detailed below.
iPhone sales were particularly strong, bringing in $44.58 billion for Q3 2025, marking a 10% increase from the previous year’s $39.3 billion. Services also provided a financial cushion, generating $27.4 billion, up from $24.2 billion in Q3 2024. Additionally, the Mac segment experienced growth, rising from $7.01 billion to $8.05 billion.
On the downside, iPad revenue dropped from $7.16 billion in Q3 2024 to $6.58 billion in Q3 2025. Similarly, the Wearables, Home, and Accessories category saw a decline, bringing in $7.4 billion compared to $8.09 billion the year prior. CEO Tim Cook described it as ‘an exceptional quarter,’ noting increased sales in China, helped in part by device subsidies.
Apple’s gross margins for Q3 2025 reached 46.5%, a slight increase from 46.3% in the previous year. The company announced a quarterly dividend of $0.26 per share, payable on August 14. As is customary, Apple did not provide guidance for the next quarter.
