As per the Apple’s latest update, consumers in the United States can now place their pre-orders for the much-anticipated Vision Pro mixed reality headset. Interested buyers can visit the Apple’s official website to secure their device ahead of the official shipping date, which is set for February 2, 2024.
Initial speculations suggested that the Vision Pro would come in a single model. However, with the launch of pre-orders, it is now clear that Apple is offering the headset in three different storage capacities. Customers can choose from the 256GB model priced at USD 3,499, a 512GB variant for USD 3,699, and a top-of-the-line 1TB version at USD 3,899.
Further personalizing the consumer’s experience, Apple has introduced the option to include optical inserts for the display. Buyers can select from ZEISS Optical Inserts – Readers for an additional USD 99, or opt for ZEISS Optical Inserts – Prescription, which will cost USD 149. Furthermore, there’s an option to purchase Apple Care+ for enhanced protection and warranty. Considering the add-ons, the fully-equipped Apple Vision Pro could cost upwards of USD 4,000, not accounting for the Apple Care+.
Highlighting the intricacies of the device’s manufacturing process, Apple has released a video presentation, likely to increase consumer intrigue and confidence in the craftsmanship behind the Vision Pro. Despite featuring advanced technology, some early hands-on reports have pointed out that the headset’s weight may cause discomfort, particularly around the ears for some users.
Based on the production forecast, with only 60,000 to 80,000 units being manufactured for the initial batch, it appears that Apple is maintaining a cautious expectation regarding the demand for the Vision Pro. Nonetheless, with such a unique offering entering the market, industry observers and tech enthusiasts are keeping a close eye on the uptake of Apple’s latest high-end hardware.
The accompanying promotional video can be viewed here, offering potential customers and fans a closer look at what to expect from the innovative device:
