A new render video is offering an early glimpse at what the iPhone 18 Pro and iPhone 18 Pro Max could look like, and it puts the spotlight on something Apple fans always watch closely: new color choices.
While the final iPhone 18 Pro colors aren’t locked in yet, fresh chatter suggests Apple is actively testing multiple new finishes behind the scenes. According to FPT host John Prosser, there are at least three potential new color options currently being tried, with brown and a purple shade in the mix alongside a burgundy red option. If this sounds familiar, it’s because it lines up with earlier rumors pointing to a bolder, more fashion-forward direction for the next Pro lineup.
At this stage, it appears Apple may not keep all three. Instead, the company could ultimately choose just one of these new colors to join the iPhone 18 Pro (Max) lineup, likely pairing it with returning staples that traditionally anchor the Pro range. That would fit Apple’s usual strategy: test several standout finishes, then roll out the one that best matches the design and marketing vision for the year.
For anyone tracking iPhone 18 Pro leaks and rumors, these reported color tests are a strong sign that Apple is experimenting with a more distinctive Pro aesthetic. Whether the final pick ends up being a deep burgundy, a refined brown tone, or a new purple variant, the iPhone 18 Pro and iPhone 18 Pro Max could arrive with a fresh look meant to set them apart at first glance.
