AMD’s midrange-first gamble with RDNA 4 appears to be paying off. By skipping halo-class GPUs and focusing on more affordable RX 9000 cards, Team Red is gaining momentum in key DIY markets—most notably Australia—where recent retail data shows the RX 9070 XT dramatically outpacing Nvidia’s RTX 5070 Ti.
A recent breakdown from an Australian retail channel, discussed by Hardware Unboxed, offers a rare window into what PC builders are actually buying. It also raises questions about broad, global market-share snapshots that paint an overwhelmingly one-sided picture. One oft-cited report pegged Nvidia at 94% of add-in-board sales in Q2 2025, but the on-the-ground numbers in Australia suggest a far more competitive landscape for current-gen cards.
Highlights from the Australian retail data:
– RX 9070 XT outsold RTX 5070 Ti by over 200% in the last six months, indicating more than triple the volume.
– RX 9070 led RTX 5070 by 70%.
– RX 9060 XT outpaced RTX 5060 Ti by 100%.
– For next-gen GPUs alone (RTX 50 vs RX 9000), Nvidia holds 56% share in Australia to AMD’s 44%.
– Counting all generations, including popular older models like the RTX 4060, the split is roughly 70% Nvidia and 30% AMD.
Pricing trends reinforce the story. Despite months on the market, RX 9070 and RX 9070 XT cards have not seen heavy discounting. In many cases, RX 9070 XT models are still listed above official MSRP in the US, a classic sign that demand remains strong and inventory isn’t piling up. If sales were sluggish, AMD would likely have rolled out aggressive price cuts, as seen during parts of the RDNA 3 era.
There are important caveats. The Australian figures reflect one region and may not mirror Japan, Korea, Europe, or the US. Even so, early US retail signals look encouraging for AMD. On a major US retailer’s best-sellers list at the time of writing, the RX 9060 XT and RX 9070 XT occupy the top two spots. Of the top ten, seven positions are held by RX 9000-series cards, with the RTX 5070, RTX 5070 Ti, and the long-running RTX 3060 rounding out the rest.
What it means for gamers and the GPU market:
– AMD’s value-centric approach with the RX 9000 series is resonating, particularly in DIY segments where price-to-performance matters most.
– Healthy demand and firm pricing suggest that AMD doesn’t need to chase sales with steep discounts—at least for now.
– If this momentum carries into the next generation, where AMD is expected to re-enter the flagship class, Nvidia’s commanding share in the DIY market could face real pressure.
Bottom line: The RX 9000 rollout looks strong at retail, especially for RX 9070 XT and RX 9060 XT. While global share estimates tell one story, regional sales data and US best-seller rankings tell another—one where AMD is selling a lot of GPUs and shows no sign of slowing down.
