Google has unveiled an exciting new AI-powered feature for business calls, now available to all users in the United States. This innovative tool allows the AI to contact local businesses on your behalf to gather details about availability and pricing—no need for you to make the call yourself.
This feature, initially part of the Search Labs experiments, simplifies how you access information from local services. For instance, when searching for “pet groomers near me,” you can now choose “Have AI check pricing.” After answering a few prompts about your pet’s needs, you’ll receive details about available services and appointments from nearby businesses.
When the AI initiates a call, it clearly identifies itself as an automated system from Google, ensuring transparency and addressing past concerns about human-like interactions. This rollout extends to all U.S. users, with enhanced limits for Google AI Pro and AI Ultra subscribers.
In addition to this, Google is boosting its AI Mode in Search by integrating the Gemini 2.5 Pro model. This enhancement, available to Google AI Pro and AI Ultra subscribers, excels in handling complex questions, including those involving reasoning, math, and coding. Subscribers can easily switch to this model via a drop-down menu in AI Mode.
Another intriguing addition is the “Deep Search” feature, which is designed to deliver a thorough and fully-cited report quickly. This tool is perfect for conducting detailed research on career-related topics, hobbies, or even significant life decisions like purchasing a house or performing a financial analysis.
These advancements make Google’s AI offerings more competitive as they continue to innovate and expand capabilities, keeping pace with other leading services in the industry. Recent updates have even introduced a conversational feature and enhanced shopping experiences, showcasing Google’s commitment to evolving AI functionalities.
