Adobe Unveils a Built-In AI Assistant to Supercharge Photoshop

Adobe is bringing its AI assistant for Photoshop to more people, with a beta rollout now available on the web version and inside the Photoshop mobile apps. At the same time, the company is expanding Firefly with a fresh set of AI-powered image editing tools designed to speed up everyday creative work, from quick cleanups to bigger visual transformations.

First revealed during Adobe’s MAX event in October, the Photoshop AI assistant is built to help users tackle common editing tasks using simple text prompts. Instead of digging through multiple menus, you can ask it to remove unwanted objects or people, switch up colors, fix lighting, enhance shadows, or make targeted adjustments that normally take several steps. The assistant also supports more stylistic changes, such as adding a soft glow, cropping to a specific format, or transforming a background to completely change the mood of an image.

Adobe is also adding a new capability called AI markup, available in public beta. This feature lets you draw directly on the image with markers, then have the AI interpret those marks as instructions. For example, you can roughly sketch a flower where you want a new element to appear, or circle an object you want removed so the AI can clean it up and adjust the surrounding area to match.

Photoshop’s AI assistant will come with different generation limits depending on your plan. Adobe says paid Photoshop users can generate edits without limits through April 9, while free users will start with 20 generations.

Alongside the Photoshop update, Adobe is giving Firefly a stronger set of image editing features that mirror popular workflows creators already use. Firefly is gaining Generative Fill, which allows you to add or replace objects and have the background adjust naturally to fit. New tools are also arriving, including generative remove for deleting objects, generative expand for increasing image size while AI fills in the extra space, and generative upscale for boosting image resolution. Adobe is also adding a one-click background removal option for fast cutouts.

Adobe has been pushing to make Firefly more appealing for frequent use. The company previously said it would allow unlimited generations for Firefly subscribers, and it has been expanding Firefly’s capabilities by adding more than 25 third-party image and video generation models, including options from Google, OpenAI, Runway, and Black Forest Labs.

With these updates, Adobe is clearly aiming to make AI photo editing more accessible and more practical across devices, whether you’re doing quick mobile edits, polishing final assets on the web, or using Firefly to generate and refine visuals at scale.