Sony’s next premium noise-cancelling earbuds are getting closer to a real debut, and the newest leak finally gives shoppers something they’ve been waiting for: a likely European price. According to a new report, the upcoming Sony WF-1000XM6 could launch at 299.99 euros in Europe, potentially making it a more affordable flagship option than the current WF-1000XM5.
If that number holds, it undercuts the WF-1000XM5’s original European launch price of 319.99 euros. The leak also suggests two color options at launch, black and silver, keeping things simple and in line with what early parts listings have hinted at.
While the report doesn’t nail down an exact release date, it points to a first-quarter 2026 launch window. There’s also growing chatter that Sony could time the announcement around CES 2026 in Las Vegas, which would fit the company’s pattern of using big industry moments to spotlight major audio releases.
This pricing rumor didn’t come out of nowhere. The WF-1000XM6 has been showing up in breadcrumbs for months across software and product databases. One of the earliest signs appeared in Sony’s Sound Connect app, where a model number—YY2985—was spotted and linked to the WF-1000XM6 name. After that, the earbuds reportedly started appearing in regulatory filings across multiple countries, which is often one of the clearest indicators that a consumer launch is approaching.
More recently, a replacement parts retailer briefly listed WF-1000XM6 components in both black and silver, reinforcing the idea that these are the two launch colors and again tying everything back to the YY2985 identifier. That listing also mentioned a provisional ship date of 27 February 2026—likely a placeholder, but still notable as another sign the product is moving through the pipeline.
As for what the Sony WF-1000XM6 might offer, leaked details so far suggest Sony could switch to a MediaTek MT2855-based platform with integrated AI. There have also been claims that Sony may bring DSEE Ultimate upscaling to its true wireless earbuds for the first time, which could be a key audio talking point if accurate. The big unknown is battery life—new processing features can improve sound and noise cancelling, but they can also affect endurance depending on how Sony balances performance and efficiency.
For now, the headline is clear: if Sony really lands at 299.99 euros, the WF-1000XM6 could arrive as a slightly cheaper successor to the WF-1000XM5 while still targeting the top tier of true wireless noise-cancelling earbuds. With app references, regulatory activity, and parts listings already in the wild, an official announcement may not be far off.
