Samsung is poised to revolutionize the smartphone market yet again, potentially unveiling its first rollable display-equipped smartphone as early as 2025. This innovative move seems ready to leapfrog the current folding display technology that has only recently begun to enter the mainstream market.
As competitors like Huawei capture attention with their dual-hinge Mate XT, which features a significant 10.2-inch foldable screen, Samsung is setting its sights higher. Reports suggest the tech giant is preparing a device with a 12.4-inch rollable display, taking it perilously close to the size of a laptop screen. To put this in perspective, Samsung’s own Z Fold6, currently priced at $1,499, features a 7.6-inch display – much smaller compared to the rumored new device.
This rollable smartphone is also expected to come with an under-display camera, further intensifying the buzz surrounding its debut. Should this device hit the market as anticipated, it would be the first of its kind available to consumers, provided no other manufacturer beats Samsung to the punch.
Samsung has a history of leading the charge in innovative display technology, having successfully mainstreamed folding smartphones. Therefore, it’s not shocking that the company might once again be at the forefront with their rollable display tech. As industry rivals, such as Apple, are yet to enter the foldable space with plans rumored no earlier than 2026, Samsung’s advancements could set new benchmarks in smartphone technology.
Keep an eye out, as 2025 could very well be the year Samsung redefines what we expect from our smartphones with its groundbreaking rollable display device.
