Samsung is giving its popular Art TV lineup a fresh upgrade for 2026, unveiling the new The Frame 2026 and The Frame Pro 2026. Both models keep the signature “TV that looks like wall art” concept, but this year’s refresh focuses on what owners actually notice day to day: less glare, cleaner setups, smarter features, and better gaming support. The Pro model also expands with an additional size option on the way.
The biggest visual improvement across the 2026 range is the updated Glare Free technology. Samsung says The Frame Pro 2026 has virtually no glare, aiming to reduce reflections so artwork looks more realistic even in bright rooms. That matters for an Art TV because it’s not just about image quality during movies—it’s about how convincing the display looks when it’s set to show paintings and photos on your wall.
The Frame Pro 2026 continues with a Neo QLED 4K panel and Samsung’s Wireless One Connect Box, which is designed for a clutter-free installation by keeping connections away from the display. For home theater fans, there’s also a practical upgrade that will stand out: the Micro-HDMI port on the back of the TV now supports eARC. That means it can pull double duty—still catering to low-latency gaming use, while also being a convenient option for connecting a soundbar with enhanced audio return.
Gaming is another major focus in 2026. The Frame Pro still supports Motion Xcelerator 144Hz, but Samsung has added DLG 240Hz support as well. When paired with a compatible PC, the TV can reach a 240Hz refresh rate, though this comes with a resolution drop when the mode is enabled. For competitive players chasing smoother motion, it’s a notable addition for a TV that’s also meant to be a design centerpiece.
Samsung is also leaning harder into AI features on both The Frame and The Frame Pro. There’s Samsung Vision AI Companion, which lets you ask the TV questions and get answers through Bixby. Users can also access Microsoft Copilot and Perplexity through separate apps. On the audio side, AI Sound Controller Pro gives more control over dialogue versus background effects, and an AI Soccer mode is designed to enhance the picture and sound experience during matches.
Pricing and sizes for The Frame Pro 2026 are already partially locked in. The TV is available in 85-inch, 75-inch, and 65-inch models, priced at $3,999.99, $2,799.99, and $1,999.99, respectively. Samsung also confirmed a 55-inch The Frame Pro 2026 is coming soon, though the price hasn’t been announced yet. For the sizes currently available, Samsung is promoting bundle savings of up to $800, including a white bezel and a Q-Symphony Ultra Slim Soundbar, plus a 1-year Art Store subscription and 2 years of Samsung Care+ coverage.
The standard The Frame 2026 isn’t being treated like a lesser option. It keeps its slim design and built-in connections, but Samsung added thoughtful hardware tweaks—like back stoppers that make it easier to connect and disconnect cables without taking the TV off the wall. It also gains the upgraded Glare Free technology and DLG 240Hz support, bringing key headline features from the Pro model into the mainstream version.
Customization remains a big part of the appeal, with bezel choices that include Samsung’s own options such as Sand Gold Metal and Modern Teak, alongside more decorative styles made specifically for Samsung by Deco TV Frames. If you’re buying a TV to fit a room’s aesthetic, these design options are part of what makes The Frame lineup stand out from typical big-screen sets.
Software support is another area where Samsung is making a strong promise for 2026. Both The Frame and The Frame Pro will ship with an updated One UI Tizen experience, and Samsung says they’ll receive seven years of OS updates—an increasingly important factor for buyers who plan to keep a premium TV for the long haul.
As for availability, Samsung says The Frame 2026 will be released soon in 55-inch, 65-inch, 75-inch, and 85-inch sizes, but pricing hasn’t been revealed yet. If you’ve been waiting to upgrade to an Art TV that’s easier to live with in bright rooms and better equipped for modern gaming and long-term software support, Samsung’s 2026 Frame lineup is shaping up to be one of the most substantial updates to the series in years.
