In a flourishing Indian tablet market, Samsung emerged as a major player, securing the spot of the second-largest tablet brand. Even with Apple’s stronghold on the market through its high-end iPads, Samsung made significant strides, indicating its popularity and presence in the tablet sector in India.
Competitive Edge in the Indian Tablet Market for Samsung in 2023
Recent statistics from Cybermedia Research paint a clear picture of the competitive landscape in the Indian tablet market for 2023. Apple clinched the top position with a 25% share of the market, while Samsung followed closely with a 23% stake. Interestingly, the overall tablet market experienced a 14% dip in 2023 compared to the preceding year, suggesting that the surge in tablet purchases during COVID-19, when remote work and study were the norms, has started to taper off.
Despite the overall market shrinkage, the segment for 5G-compatible tablets saw notable growth, recording a 43% year-over-year increase. The mid-range tablet sector (units priced between INR 20,000 and INR 30,000) experienced outstanding growth, almost doubling with a 95% increase. Dominant products in the Indian market were Apple’s iPad 9th Gen and iPad 10th Gen, while Samsung’s popular offerings included the Galaxy Tab A7 Lite and the Galaxy Tab S6 Lite. Looking forward, the market could see a 5-10% growth into 2024, according to Cybermedia Research.
In response to demand, Samsung has expanded its accessible range, introducing devices such as the Galaxy Tab A9, Galaxy Tab A9+, Galaxy Tab S9 FE, and Galaxy Tab S9 FE+. Anticipation is also building for potential future releases like the Galaxy Tab S6 Lite (2024), Galaxy Tab S10, Galaxy Tab S10+, and Galaxy Tab S10 Ultra.
According to Menka Kumari, an Analyst at the Industry Intelligence Group for CyberMedia Research, the demand for a variety of tablet options, encompassing premium, 5G, and value-for-money devices, is increasing in India. The growth is pronounced in both the B2B segment and online retail, underscoring the vibrant potential and resilience of the tablet market in the region.
