Samsung has once again demonstrated its prowess in the TV market, marking 18 consecutive years as the leader in global television sales. With a commanding 30.1% share in the worldwide market in the past year, Samsung has continuously defended its position against formidable players such as Sony and LG.
This sustained success is attributed to the brand’s strong focus on premium and large-screen TV categories, showcasing advanced QLED and OLED models. Samsung’s commitment to innovation was evident when it launched its first QLED TVs in 2017, leading to over 40 million units being sold since. In the last year alone, Samsung’s QLED lineup achieved sales totaling 8.31 million units.
Dominance in the premium TV sector is even more pronounced, with Samsung claiming 60.5% of the market for TVs priced at $2,500 and above. When considering TVs over 75 inches, this figure stands at a significant 33.9%, based on a recent study by market research firm Omdia.
At this year’s CES trade show, Samsung introduced the NQ8 AI Gen3 processor, showcasing its commitment to integrating artificial intelligence within its products. Paired with the Tizen OS, this new processor is expected to transform customer residences into fully-fledged smart homes with AI screens serving as central components of modern home automation.
Samsung’s consistent investment in innovation and understanding of market trends continues to attract consumers globally, securing its place at the forefront of TV technology and sales. With the ongoing development of cutting-edge features and a dedication to quality, Samsung’s TV market dominance shows no signs of waning, highlighting the brand’s enduring appeal and leadership in the consumer electronics domain.
