Samsung is gearing up to make a splash in wearable technology with plans to introduce two innovative smart glasses. The upcoming projects feature a display-free version and another with full augmented reality (AR) capabilities. Industry insiders suggest the display-free model will boast microphones, speakers, and cameras, supporting audio interactions, video capture, and real-time voice assistance. This model is aimed at mass-market appeal and is expected to launch by the end of 2026.
Samsung’s ambitious 2026 launch of smart glasses and an AR headset is poised to challenge major players like Apple and Google in the ever-evolving wearables arena.
The affordable smart glasses will be complimented by a more advanced AR model, reportedly developed in collaboration with Google. This wearable will incorporate micro-LED displays, similar to those in Apple’s Vision Pro, promising superior visuals. Samsung appears set to compete with high-end devices like the Vision Pro and Meta’s Quest headsets, with Google likely assisting in creating a competitive software experience.
Samsung’s display-free glasses aim to rival Apple’s smart glasses and Meta’s smart Ray-Bans. These glasses will include built-in microphones for audio and voice commands, and cameras for video capture and AI-powered object recognition. Without the need for a power-consuming display, these glasses promise an extended battery life, lightweight design, and a sleek look compared to existing models.
The strategy for Samsung’s display-free glasses is straightforward: offer an affordable and stylish entry point for smart wearables that blend seamlessly into daily routines. By focusing on a minimalist yet functional design, Samsung hopes to attract users looking for smart features without the hefty price tag and complexity of larger mixed-reality headsets.
Internally codenamed “Haean,” these projects run parallel to Samsung’s high-end AR headset development. Experts predict a significant expansion in the smart glasses market, from $25.35 billion in 2025 to over $1.6 trillion by 2032, driven by advancements in AI, component miniaturization, and increased consumer acceptance. Samsung aims to carve out substantial market share with its display-free and AR devices before competitors catch up.
Meanwhile, Apple is taking a more measured approach, focusing on custom silicon optimized for low-power operation, camera processing, and integration with the iPhone. While Apple’s version is also anticipated for a late 2026 release, the specifics remain officially unconfirmed.
