In what marks a significant cooperative venture between two long-time industry competitors, Samsung has extended its partnership with LG Display for OLED TV panels. This strategic collaboration underscores a pivotal shift in the television manufacturing landscape, with Samsung deciding to incorporate LG Display’s WRGB OLED technology into various models of its OLED TVs.
Long-Term Collaboration: Samsung’s 5-Year OLED Panel Deal with LG Display
Recent reports indicate that Samsung has solidified a five-year agreement with LG Display. This long-term contract ensures that Samsung’s TV division, known as Samsung DX, will continue to use LG Display’s renowned WRGB OLED panels for a selection of its OLED televisions over the next half-decade.
Even though Samsung Display, Samsung’s own display panel production subsidiary, has developed QD-OLED panels, LG Display offers a broader expanse of panel sizes. This range complements Samsung’s offerings and addresses any current shortcomings in their panel size inventory. As such, Samsung DX is incorporating LG Display’s OLED panels to provide consumers with more size options.
In the previous year, Samsung’s 83-inch S95C OLED TV model incorporated LG’s WRGB OLED panel, while the 55-inch, 65-inch, and 75-inch versions of the TV were equipped with Samsung Display’s QD-OLED panels. In their latest release, Samsung introduced three new OLED TV models: the S85D, S90D, and S95D. It is speculated that selected sizes of these models might also benefit from LG’s OLED technology. However, there is still no confirmation on whether Samsung has implemented LG Display’s latest OLED panels featuring MLA (Micro Lens Array) technology, known to enhance brightness levels.
The integration of OLED technology by LG Display differs fundamentally from Samsung’s approach. LG uses a four-sub-pixel design—incorporating red, green, blue, and white sub-pixels—per pixel, whereas Samsung opts for a three-sub-pixel configuration with red, green, and blue, excluding white. The absence of a white sub-pixel in Samsung’s design allows for richer color depth since the pure colors are not diluted by added white light. Despite Samsung being a relative newcomer to the OLED TV panel sector, its offerings bring a fresh dimension to the market, although certain reliability measures in testing scenarios still favor LG’s more seasoned panel technologies.
Our readers can delve deeper into the intricacies of the two companies’ OLED panel technologies, as well as their impact on the viewing experience, by exploring our comprehensive coverage on the topic.
Discover insights on Samsung’s latest OLED TV lineup through our hands-on video examination:
The extension of Samsung’s OLED TV panel agreement with LG Display not only cements a noteworthy alliance within the industry but also promises to influence future developments and consumer choices in the television market. Stay tuned for further advancements as this partnership evolves.
