Pool App Uses AI to Organize Your Screenshots and Turn Camera Roll Clutter Into Useful Memories
For years, the Camera Roll on your phone has been more than a place for personal photos. It has quietly become a storage space for everything you do not want to forget: recipes, outfit ideas, travel inspiration, event flyers, product screenshots, quotes, memes, shopping finds, and posts you planned to revisit later.
The problem is that most of those screenshots eventually disappear into a massive photo library. You save them with good intentions, then weeks later you cannot remember where they are, what they were called, or why you saved them in the first place.
A new iOS app called Pool wants to solve that problem by using AI to organize screenshots, recover context, and help users find what they saved.
Pool works by asking for access to your photo library, then sorting screenshots and saved images into personalized collections called “pools.” These categories are based on the products, places, ideas, and content already stored on your device, so the app adapts to the way you use screenshots rather than forcing you into a rigid filing system.
Unlike traditional bookmarking tools, Pool focuses specifically on the screenshots people naturally collect every day. Many users already take screenshots as a quick way to save something interesting, but standard photo apps are not designed to understand the meaning behind those images. Pool uses artificial intelligence to identify what is in the screenshot and make it easier to act on later.
One of Pool’s most useful features is its ability to find the original source connected to a screenshot. If you saved a product you were thinking about buying, the app can help identify the retailer. If you captured a recipe from a social media post, Pool can surface the ingredients and instructions. If you saved an event flyer, it can help you locate ticket information.
The idea behind Pool came from co-founders Maxime Junique and Piet Terheyden, who both noticed the same frustrating habit in their own lives. They frequently took screenshots of things they wanted to remember, but later struggled to find them again. After asking friends, they realized the behavior was extremely common. People were saving design references, fashion ideas, recipes, places to visit, and useful information, only to lose them inside their own Camera Roll.
Pool was originally created several years ago as an early product from the founders’ product and design studio. The first version was built in Lisbon over a short period while the team worked from a van, creating the initial website, landing page, and app concept. However, the founders later shifted focus toward business software projects before returning to Pool.
The renewed interest came as AI tools became more capable of understanding unstructured personal data. Screenshots are often emotional, practical, and highly personal. They represent things people want, places they hope to go, ideas they love, or tasks they plan to complete. Pool is built around the belief that this overlooked data can become far more useful when organized intelligently.
The app also treats screenshots with a sense of time and relevance. Some saved items matter only briefly, while others remain meaningful for years. For example, a screenshot of an event ticket may no longer be useful after the event ends. On the other hand, a screenshot of a travel destination, home design idea, or favorite recipe may remain valuable long term.
Users can search through Pool manually or ask the built-in AI assistant to help find specific saved items. This makes it possible to rediscover screenshots even when you do not remember the exact wording, date, or source.
The team behind Pool is also planning a separate AI assistant app that expands on the same idea. Pool’s playful rubber duck mascot, which appears in the app experience, is expected to become part of the identity for this future assistant-style product.
Pool has already raised more than $2 million in pre-seed funding from General Catalyst, Kima Ventures, Source Ventures, and several angel investors. The app is now available as a free download on iOS.
For anyone whose Camera Roll is packed with forgotten screenshots, Pool offers a smarter way to clean up digital clutter. Instead of letting saved ideas vanish into thousands of photos, the app turns your screenshots into searchable, useful collections that can actually help you remember, revisit, and take action.
