Amidst a whirlwind of uncertainty due to US tariffs, the global PC market still managed to carve a silver lining, observing a notable rise in shipments during the first quarter of 2025 when compared to the same period last year.
In a surprising twist, Lenovo emerged as the undisputed leader in terms of shipments, while Apple enjoyed an impressive surge in growth year-on-year. Despite the looming shadow of US tariffs unsettling the PC hardware landscape, these industry juggernauts have stood resilient.
The turbulence brought by tariffs has been especially significant, creating a precarious environment for hardware, which directly impacts prices and shipping volumes. Yet, AI PCs have been thriving since late 2024, gaining remarkable momentum as evidenced by fresh insights from Counterpoint Research. Their latest preliminary report unveils a strong demand for AI-based computers, notwithstanding the turbulence in the market.
Counterpoint’s early data from Q1 2025 highlights a robust uptick in global PC shipments, suggesting resilience amidst adversity. Although US tariffs apply pressure on hardware vendors, laptop exemptions have enabled companies to maintain, and in many cases, bolster their market shares compared to the previous year. However, with the Trump administration poised to reinstate tariffs, China-based manufacturers could face heightened challenges, while others may not remain entirely unscathed.
According to Counterpoint, shipments climbed from 57.5 million units in Q1 2024 to a healthier 61.4 million in Q1 2025, marking a significant 6.7% growth. This surge has particularly benefitted tech mammoths like Apple and Lenovo, with both companies achieving double-digit growth in their shares. Apple made impressive strides, capturing 10% of the total market share thanks to a 17% rise in global shipments. Meanwhile, Lenovo solidified its leading position, slightly boosting its share from 24% to 25%.
Additionally, ASUS, HP, and Dell have also seen an uplift in their market shares over the past year, contributing to an overall positive market trend. Given that the laptop segment is exempt from tariffs, growth is anticipated to maintain its upward trajectory. However, the introduction of additional duties on semiconductors and other tech products is on the horizon, potentially hiking costs for AI PCs. This could, in turn, prompt manufacturers to consider relocating production facilities out of China to mitigate additional expenses.
In light of these impending challenges, the global outlook on PC shipments may face a downward revision, with Counterpoint Research cautiously forecasting a reduced growth rate in the mid-single digits for 2025.
As the PC market braces itself for the impact of tariffs in the coming quarters, adaptability and strategic foresight will be crucial for manufacturers navigating these uncertain waters.
