NVIDIA is gearing up for a major shift in the gaming graphics landscape as it transitions from the GeForce RTX 40 “Ada” series to the next-gen GeForce RTX 50 “Blackwell” GPUs. This strategic move is in full swing, with the company having already redirected its production lines toward manufacturing the upcoming RTX 50 series. These new GPUs are set to take the gaming world by storm, making the current RTX 40 series increasingly scarce in the market.
The transition marks the end of the line for the RTX 40 series, including its flagship models like the RTX 4090, as NVIDIA prepares for a fresh start with the RTX 50 lineup. Anticipation is building for the release of the RTX 5090, RTX 5080, and RTX 5070, slated for a January launch. Gamers can expect Jensen Huang to shine a spotlight on these next-gen products during his presentation at CES.
As production shifts focus to the RTX 50 series, the existing Ada products are set for limited supply. The pivot in production capacity means that the RTX 40 series is entering its final inventory clearance phase, with only a short window left before they fade from the shelves. Notably, NVIDIA is winding down production for both entry-level and high-end models, except for a small continued output of the AD107 due to its popularity in the laptop and budget segments.
In a move to clear out existing RTX 40 stock, AIB partners are preparing for potential discounts, making room for the forthcoming RTX 50 models. These partners have already started receiving final boards and engineering samples to test for early 2025 releases, signaling a bright future for NVIDIA’s graphics innovations.
All eyes are on NVIDIA as the gaming industry awaits the grand unveiling of the GeForce RTX 50 “Blackwell” lineup at CES, promising groundbreaking advancements poised to redefine the gaming experience.
