Retailers in Germany are facing challenges in maintaining the prices of NVIDIA GeForce RTX 4090 GPUs, with prices soaring as the launch of Blackwell approaches.
While NVIDIA’s Ada lineup enjoys widespread availability, particularly in the mid-range and upper-mid-range segments, the flagship GPU, RTX 4090, is a different story. Reports indicate that many vendors are eager to offload this premium GPU. According to recent observations, prices for the GeForce RTX 4090 have surged significantly in Germany and Austria. Some major retailers have only a single, highly-priced offer available, suggesting a possible sell-off as anticipation builds for the RTX 50 series release.
In Germany, the RTX 4090 is being sold at prices notably higher than the manufacturer’s suggested retail price (MSRP). Interestingly, despite its average availability, the GPU has seen a price hike of up to 25% over the past year. For instance, last year, the average price ranged from 1590 to 1670 Euros, but it spiked to 1950-2100 Euros by November. While prices did level off somewhat, they remained elevated around 1750-1900 Euros. Some sites, like Caseking and Mindfactory, even list the GPU at staggering prices of 2304 and 2668 Euros, respectively.
Despite steady inventory levels, it’s anticipated that the RTX 4090 could soon be out of stock, a notion supported by PCGamesHardware. This aligns with speculation that NVIDIA is gearing up for the release of the RTX 50 series Blackwell gaming GPUs. Rumors suggest that the RTX 4090 and RTX 4090D may soon be discontinued, leading to the current price increases observed in Germany.
It’s expected that the RTX 5090 and RTX 5090D will replace their predecessors, with the RTX 5090D targeting the Chinese market specifically. There are leaks suggesting that NVIDIA has already finalized the designs for some high-end RTX 50 GPUs, including the RTX 5090 and RTX 5080, which promise to be more power-intensive than previous models.
Currently, the RTX 4090 holds the title of the fastest gaming GPU available, but its production may cease as the RTX 5090/5090D offer superior performance. The new GPUs could debut by the end of this year or early 2025.
Here’s a glimpse of the upcoming NVIDIA GeForce RTX 50 “Blackwell” GPU configurations:
As the market braces for NVIDIA’s next-generation GPUs, only time will tell how pricing and availability will evolve. This transitional period marks a significant shift, urging enthusiasts and gamers to stay alert for upcoming releases and potential price adjustments.
