Nintendo is raising prices across the Nintendo Switch lineup as the global memory crisis continues to drive up manufacturing costs and disrupt hardware production worldwide. After other companies adjusted pricing or even postponed upcoming launches due to higher component expenses, Nintendo is now making its own set of changes—starting in Japan and extending to major markets like the United States, Canada, and Europe.
In Japan, the most notable increase hits the Japanese-language Nintendo Switch 2 first. Beginning May 25, 2026, its price will rise from ¥49,980 to ¥59,980, a ¥10,000 jump. Nintendo added that the multi-language Switch 2 model sold through the My Nintendo Store is not changing price at the moment, suggesting the company is taking a model-by-model approach rather than applying a universal increase immediately.
Nintendo’s price adjustments in Japan don’t stop with the newest console. The company is also increasing prices on older Switch systems, making the entire lineup more expensive for buyers. The Nintendo Switch OLED model will go from ¥37,980 to ¥47,980. The standard Nintendo Switch will increase from ¥32,978 to ¥43,980. The Nintendo Switch Lite will rise from ¥21,978 to ¥29,980. Together, these increases signal broader cost pressures affecting both current and previous-generation hardware.
Outside Japan, Nintendo confirmed Switch 2 price hikes for North America and Europe as well. In the United States, the Switch 2 will increase from $449.99 to $499.99 starting September 1, 2026. In Canada, pricing will move from $629.99 to $679.99. In Europe, the My Nintendo Store price will increase from €469.99 to €499.99.
Nintendo is also adjusting the cost of Nintendo Switch Online in Japan. Starting July 1, 2026, subscription prices will rise across nearly all plans. The standard individual 12-month membership will increase from ¥2,400 to ¥3,000, while the family plan will go from ¥4,500 to ¥5,800.
The Nintendo Switch Online + Expansion Pack tiers are increasing too. The individual 12-month membership will move from ¥4,900 to ¥5,900, and the family plan will jump from ¥8,900 to ¥9,900.
With these new prices rolling out across consoles and online services, Nintendo buyers may want to keep a close eye on regional timing—especially where increases have specific start dates—since the cost of entering or upgrading within the Switch ecosystem is set to climb in multiple markets.
