The Microsoft Store has expanded its app offerings for Windows 10 and Windows 11 users with the introduction of Apple Music, Apple TV, and Apple Devices. These applications, now officially out of their preview stage, provide users with access to a range of media content and device management capabilities.
After being available in a preview form since 2023, the trio of Apple-branded apps have been refined and can now be easily downloaded from the Microsoft Store. The Apple Music and Apple TV apps serve as gateways to a vast library of songs, albums, TV shows, and movies. On the other hand, Apple Devices offers a valuable tool for users to manage their iPhone data, including updating and backing up their devices via a Windows PC.
Apple Music is particularly popular among iPhone users, given its extensive catalog and integration with the Apple ecosystem. Now, with its availability on the Microsoft Store, users who operate across both Windows and Apple devices can enjoy a more seamless experience. Apple TV also extends its reach, providing an additional platform for viewers to access their favorite Apple-original shows and movies.
While Apple Devices enables iPhone backups to a Windows computer without relying on iCloud, it should be noted that currently, this app does not support wireless connections for backups.
With iTunes no longer being updated on macOS and its support ceasing entirely at the end of 2023, Apple’s approach with these new apps for Windows is to continue catering to users who need desktop solutions for their media and device management needs. As robust alternatives to iTunes, Apple’s suite of apps ensures that users have a modern and updated software experience.
For those interested in taking advantage of these apps, they can be freely downloaded from the Microsoft Store and are compatible with both Windows 10 and Windows 11 operating systems. This move marks a significant step towards a more integrated experience between Apple’s services and Windows hardware, offering users the best of both worlds.






